Teambox: Starting and Learning

Transcript

1. starting and learning

2. None

3. github.com/jrom @jordiromero Jordi Romero

4. we’ll learn how Teambox started and did hiring growing software

   as a service tracking the business
5. None

6. 2009 Pablo Villalba

7. 2011 18 full-timers Barcelona & San Francisco

8. 2009 ✈ 2011 Personal savings Business Angels Public Funds

9. 0 5 10 15 20 Q4 Q1 Q2 Q3 Q4

   Q1 Q2 Q3 Q4 Teambox full-timers 2010 2011 2009
10. None

11. starting and learning

12. starting and learning

13. from challenges and mistakes

14. hiring

15. hiring is hard and you’ll make mistakes

16. hiring is critical the business depends on it

17. make sure they have the required skills

18. have a lot of informal chat to guarantee culture fit

    flickr @stage88

19. look for the highest motivation, or create it INCEPTION

20. skills culture fit motivation

21. growing

22. growing is good news shit’s going well

23. growing is inevitable must be handled with care

24. remote workers are good smaller office less distracting easier hiring

25. TALKER GROUP CHAT

26. agile processes speed things up startups are fast act fast

    see results fast more on that later

27. CONTINUOUS INTEGRATION

28. async processes are a must time-zone proof less interruptions

29. TALKER GROUP CHAT

30. TEAMBOX OF COURSE

31. GITHUB PULL REQUESTS

32. remote team agile processes async workflow

33. None

34. so we started, hired and grew what’s this software as

    a service thing?

35. some business models...

36. licensing transactional lead generation subscription advertising

37. licensing transactional lead generation subscription advertising

38. define the offer limit users? limit features? be creative adapt

39. pricing teambox.com/pricing

40. now we have our business model, can we know how

    much we can spend finding customers?

41. history of a customer acquisition first visit activation signup retention

    keeps coming referral invites other users revenue converts into a customer

42. history of a customer acquisition first visit activation signup retention

    keeps coming referral invites other users revenue converts into a customer AARRR

43. virality acquisition activation retention revenue

44. acquisition cost of user acquisition SEO SEM marketing attending conferences

    this is a metric and this are ways of improving it

45. activation subscription rate A/B testing usability copywriting

46. retention returning user rate quality of the product value of

    the offer email reminders auto-responders

47. referral / virality sent invitations per user give the user

    a reason the app needs it intrinsic virality offer a reward extrinsic virality

48. revenue / conversion paid user rate, average sale per customer

    limit the free offer added value

49. revenue / conversion paid user rate, average sale per customer

    limit the free offer added value BAM! WE GOT A CUSTOMER!

50. virality acquisition activation retention revenue €€€€€€€€€€€€ €€€€€€€€€€€€

51. go get more

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53. metrics metrics

54. customer metrics CAC cost of acquisition ARPU average revenue per

    user LTV lifetime value churn lost customers per month cohort evolution of churn

55. forentrepreneurs.com/saas-metrics

56. CAC cost of acquiring a customer marketing & sales costs

    / closed deals

57. ARPU / ARPC average revenue per user (customer) total recurring

    revenue / # subscriptions

58. LTV lifetime value ARPU * Average Customer Lifetime

59. churn lost customers per month monthly cancelations / # customers

    1 / Average Customer Lifetime churn of 0.20 means ACL of 5 months churn of 0.04 means ACL of 2 years

60. cohort evolution of the churn

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62. adjust your pricing make your customers loyal optimize your sales

    and marketing
63. None

64. thank you

65. slides available at jrom.net/starting-and-learning

66. signup at teambox.com

67. Jordi Romero follow @jordiromero follow @teambox_app