Scope of Coverage Example Direct Cost Patents Inventions/ideas – products, processes Telephone $$$$ Trade Secrets Confidential information Strategies, lists $ Trademarks Symbols, names, images and designs used in commerce Coca‐Cola® $$ Copyrights Literary, artistic works, software and drawings Movies, books $$ Agreements Fills gaps Confidentiality agreements, licenses $$$ 4/7/2012 7 Twitter #ipminnebar