How to be Creative by Jeremy Fuksa

Transcript

1. HOW TO BE (OR: HOW CAN I POSSIBLY DO JUSTICE

   TO THIS SUBJECT IN ONE HOUR?) CREATIVE. PRESENTED WITH LOVING CARE BY JEREMY FUKSA: CREATIVE GENERALIST
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3. EVERY IDEA HAS AN EXPIRATION DATE.

4. CREATIVE?

5. CREATIVITY IS NOT FAIRY DUST AND UNICORN FARTS.

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7. CREATIVE WORK, SUMMARIZED: In the time you set aside each

   day to work your ass off, ignore anything that makes you consider stopping. – @hotdogsladies Merlin Mann, Sayer Of Smart Things
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10. ENOUGH. JUST FOR NOW. 1. Assume there will will always

    be tools that are better than the ones you have now. 2. Assume that events in the world will continue to happen or not happen regardless of whether you learn about them immediately. 3. Assume that you understand and control an embarrassingly minute percentage of the universe. 4. Assume that none of this matters if you’re determined to make something you care about today. – This guy again. I told you he was smart.

11. JUST START.You’re going to suck at first. That’s okay. Have

    a ritual. Beer helps. Eventually, you will suck less.

12. DISCLOSURE! I STRUGGLE WITH EVERYTHING I JUST SAID EVERY DAY.

    MOST CREATIVE PEOPLE DO.

13. THE BIG IDEA.

14. IDEAS ARE CHEAP. THROW A GOOD IDEA AWAY & FIND

    ANOTHER. MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.
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17. WHAT’S THE BIG IDEA?

18. BIG IDEA ≠ CREATIVE EXECUTION

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20. IDEA IS IT BIG? NOT A BIG IDEA CREATIVE EXECUTION?

    A BIG IDEA YES NO NO YES

21. THREE THINGS TO REMEMBER: 1. BIG IDEA 2.CREATIVE EXECUTION 3.NOT

    THE SAME THING

22. THAT WAS FUN. WHAT DID YOU THINK? (SERIOUSLY. THIS IS

    THE DISCUSSION PART. DON’T MAKE ME CALL ON YOU.) THANKS.

23. jeremyfuksa.com/universe IT DOESN’T STOP HERE, FOLKS. OH, NO. IT DOES

    NOT.

24. Image credits: 1. Mohawk man: flickr.com/tommyforbes 2. John Hodgman: flickr.com/darthdowney

    3. Farting unicorn: photobucket.com/anime_lover-122792 4. Merlin Mann caricature: drawn by Dave Gray of Xplane - flickr.com/merlin 5. Twyla Tharp - The Creative Habit: flickr.com/marklarson 6. Paint brushes: flickr.com/bondiben All images under Creative Commons License Attribution Non-Commercial No Derivatives