Guerilla Optimization Tactics

Transcript

1. GUERILLA OPTIMIZATION YOU ARE THE REVOLUTION image: http://www.flickr.com/photos/thechef2020/4318554501/ BY MATTHEW

   NIEDERBERGER (@MATTHEWNL)

2. gue·ril·la [from Spanish, diminutive of guerra war] A member of

   an irregular, usually indigenous military or paramilitary unit operating in small bands in occupied territory to harass and undermine the enemy, as by surprise raids. image: http://www.flickr.com/photos/fijneman/2971210465/

3. OPTIMIZATION FAILS WHEN YOU SURRENDER image: http://www.flickr.com/photos/portobeseno/2673925463/

4. “GUERILLA USABILITY IS ABOUT DEFEATING THE OLD SCHOOL WAY OF

   THINKING IN A SMART AND RESOURCEFUL MANNER.” ~ MATTHEW NIEDERBERGER

5. image: http://www.flickr.com/photos/ibailemon/2870137723/ “THE ONLY WAY TO SUPPORT A REVOLUTION IS

   TO MAKE YOUR OWN.” ~ ABBIE HOFFMAN

6. • OPERATE IN SMALL TEAMS • REMAIN MOBILE • TAKE

   ADVANTAGE OF TERRAIN • MAINTAIN LOCAL SUPPORT • USE SMALL SUPPLIES OF ARMS GUERILLA TACTICS

7. ✔ Keep your teams small, but skilled Be flexible with

   regards to projects and planning Make the most use of your unique knowledge Colleagues’ support matters more than management Get skilled in and make use of remote usability testing tools GUERILLANEES INSURGENT TRANSLATOR

8. I AM NOT AFRAID OF YOU CORPORATE TYPES ONE MAN

   ARMY

9. IT’S TIME FOR A NEW REGIME BOOTCAMP

10. TIME TO GO TO BATTLE image: http://www.flickr.com/photos/olivierblaise/5522607861/

11. PRE STRIKE CHECKLIST - 1X CRAZYEGG ACCOUNT (WEAPON) - 1X

    CMS AGENT (LOCAL SUPPORT) CONFLICT BUDGET - CRAZYEGG $9 - CHOCOLATES $3 (BRIBE FOR CMS AGENT) THE CRAZYEGG CONFLICT

12. GATHER INTELLIGENCE - SELECT AREA OF OPERATIONS AREA 1 ->

    HOMEPAGE AREA 2 -> LAST MINUTE PAGE THE CRAZYEGG CONFLICT

13. HOMEPAGE HOMEPAGE

14. HOMEPAGE HOMEPAGE LAST MINUTES

15. HOMEPAGE HOMEPAGE LAST MINUTES PRODUCT DESTINATION DATE DEPARTURE SEARCH TYPE

    FREE SEARCH

16. PLAN COUP D’ETAT - REDESIGN STRUCTURE THE CRAZYEGG CONFLICT

17. 610 PIXELS VS 280 PIXELS SAVED SPACE = ±54% BEHAVIORAL

    REDESIGN

18. VIC ORY THE CRAZYEGG CONFLICT

19. image: http://www.flickr.com/photos/nicoletbn/2877878649/ “WHEN DICTATORSHIP IS A FACT, REVOLUTION BECOMES A

    RIGHT.” ~ VICTOR HUGO

20. “THE MASSES ARE THE DECISIVE ELEMENT, THEY ARE THE ROCK

    ON WHICH THE FINAL VICTORY OF THE REVOLUTION WILL BE BUILT.” ~ ROSA LUXEMBURG

21. REGROUP & REARM image: http://www.flickr.com/photos/olivierblaise/5523862218/ & RECRUIT

22. PRE STRIKE CHECKLIST - 1X KISSINSIGHTS ACCOUNT (WEAPON) - 1X

    WUFOO ACCOUNT (WEAPON) - 1X MAILCHIMP ACCOUNT (WEAPON) - 1X CMS AGENT (LOCAL SUPPORT) CONFLICT BUDGET - CRAZYEGG $9 (FRIENDLY CAPITALISTS) - WUFOO FREE - MAILCHIMP FREE - GRANDE LATTE $4 (BRIBE FOR CMS AGENT) THE PANEL PROTOCOL

23. GATHER INTELLIGENCE - SELECT AREA OF OPERATIONS - SELECT VISITOR

    SEGMENTS - SETUP INTEGRATION THE PANEL PROTOCOL

24. SETUP SURVEY OPERATION KISS DEFINE A QUESTION DELETE ALL BUT

    1 ANSWER

25. CONFIGURE SURVEY OPERATION KISS INVITE ALL VISITORS REDIRECT TO SURVEY*

    SINGLE CLICK CALL-TO-ACTION

26. ALWAYS PREVIEW OPERATION KISS

27. SETUP SURVEY OPERATION WUFOO DEFINE SEGMENTS

28. INTEGRATE FORCES OPERATION MONKEY

29. MATCH DATA OPERATION MONKEY

30. OPERATION MONKEY

31. PRE STRIKE CHECKLIST - THE PANEL PROTOCOL (WEAPON) - 1X

    USABILLA ACCOUNT (WEAPON) CONFLICT BUDGET - THE PANEL PROTOCOL $13 - USABILLA FREE OR $49 THE PANEL PROTOCOL PART II

32. THE PANEL PROTOCOL PART II HIPPO MARKETEER SALES PERSON PLAN

    OF ATTACK

33. JOINT STRIKE THE PANEL PROTOCOL PART II TEST & RECRUIT

    SIMULTANEOUSLY

34. THE PANEL PROTOCOL THE ONE MAN VICTORY

35. IT STARTS WITH YOU - USE FREE OR CHEAP TOOLS

    - PAY UPFRONT, AMAZE YOUR BOSS - NO RESPECT? MAYBE FIND A BOSS WHO DOES FUNDING THE FIGHT

36. THE SMELL OF VICTORY - TRUST IN YOUR CAPABILITIES -

    FIND COLLABORATORS - OLD PROCESSES WERE MADE TO BE BROKEN - YOU ARE THE FRONTLINE IN UCD START YOUR BATTLE image: http://www.flickr.com/photos/olivierblaise/5523260813/

37. @MATTHEWNL GRACIAS image: http://www.flickr.com/photos/olivierblaise/5523260813/