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Here Be Dragons: Mobile Web and the Enterprise

Here Be Dragons: Mobile Web and the Enterprise

One web! Responsive web design! Mobile first! Inspired by the amazing talks you've heard at the mobile web conference, you return to work ready to tackle your next big mobile web project. Wow, it's a Fortune 500 company! "They thought that newspaper project was cool," you tell yourself, "wait until they see what we do with this!" You're going to change the world!

Wait, what do you mean mobile isn't part of the web division? They call this a budget? And who are these other jokers you have to deal with in eCommerce?

In this presentation, we'll arm you with an awareness of some common pitfalls you may face when dealing with enterprise clients, and show you some strategies to combat or avoid them, so your next project emerges as a shining beacon of mobile web innovation.

Matt Menzer

April 19, 2012
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  1. “When you see a ‘full desktop site’ link on your

    phone, you’re looking at an admission of failure. JOSH CLARK
  2. “Jakob’s recommendation that mobile sites should cut content and features

    relegates these users to second-class citizens.” KAREN MCGRANE
  3. MOBILE STRATEGY “The State of Retailing Online 2011,” a shop.org

    study conducted by Forrester Research Have a strategy, implemented it, now refining it Have a strategy and starting work Have a strategy Early stage; developing a strategy Don’t have a strategy 9% 34% 9% 19% 29%
  4. HOW’S IT BUILT? “The State of Retailing Online 2011,” a

    shop.org study conducted by Forrester Research Opted for a mobile website service (e.g. Usablenet, Digby) Outsourced to our eCommerce platform vendors Internally with our own developers Outsourced to an interactive agency Licensed a platform and built with in-house resources 5% 5% 22% 25% 28%
  5. PLATFORM SOLUTIONS Quick Entry Low Cost Low Internal Impact PROS

    Standard Design Usability Desktop Experience Subset CONS
  6. Support more connected mobile handheld devices / smartphones TOP MOBILE

    PRIORITY Forrsights Networks and Telecommunications Survey, Q1 2011. Forrester Research
  7. “Proprietary solutions will dominate at rst. Innovation necessarily precedes standardization.

    Technologists will scramble to these solutions before realizing (yet again) that a standardized platform is needed to maintain sanity.” FUTUREFRIEND.LY
  8. ON THE OTHER SIDE OF THE TIPPING POINT, RWD MAY

    BE USED WHEN IT’S NOT THE RIGHT FIT. http://www. ickr.com/photos/rosipaw/4643095630
  9. 7% 9% 18% 24% 42% Web / eCommerce Marketing /

    CMO President or division head No one… yet Other WHO OWNS MOBILE? “The State of Retailing Online 2011,” a shop.org study conducted by Forrester Research
  10. 3. Build modular, adaptive, and scalable websites 2. Solve your

    client’s problems 1. Educate and Advocate
  11. “...creating a separate mobile experience can actually be a blessing

    in disguise. It gives you time to re-evaluate, prioritize, strip down and focus on what’s really important.” BRAD FROST
  12. “The increasing popularity of mobile web browsing, and the availability

    of responsive web design has forced my team to refactor how we think a modern webpage should be built. BBC RESPONSIVE NEWS Our product is the future of BBC News online. It’s responsive, works on everything, looks great and is very fast.”