Here Be Dragons: Mobile Web and the Enterprise

Transcript

1. HERE BE DRAGONS Mobile Web and the Enterprise Matt Menzer

   Text @menzer

2. A BIT ABOUT ME Sr. Web Developer at Übermind

3. Sr. Web Developer at Übermind Deloitte Digital A BIT ABOUT

   ME

4. THIS IS JAKOB.

5. JAKOB WROTE AN ARTICLE ABOUT MOBILE WEBSITES.

6. NOT EVERYONE AGREED WITH JAKOB.

7. “When you see a ‘full desktop site’ link on your

   phone, you’re looking at an admission of failure. JOSH CLARK

8. “Jakob’s recommendation that mobile sites should cut content and features

   relegates these users to second-class citizens.” KAREN MCGRANE
9. None

10. THE FORTUNE 500

11. THE FORTUNE 500 SEPARATE MOBILE-OPTIMIZED SITES*

12. * THE EXCEPTION

13. * THE OTHER EXCEPTION

14. A MOBILE-OPTIMIZED MOBILE STRATEGY?

15. MOBILE STRATEGY “The State of Retailing Online 2011,” a shop.org

    study conducted by Forrester Research Have a strategy, implemented it, now refining it Have a strategy and starting work Have a strategy Early stage; developing a strategy Don’t have a strategy 9% 34% 9% 19% 29%

16. MOBILE Business http://www. ickr.com/photos/10202505@N05/4813678535

17. QUICK FIX, PLEASE http://www. ickr.com/photos/ffg/5696784314

18. None
19. None
20. None

21. HOW’S IT BUILT? “The State of Retailing Online 2011,” a

    shop.org study conducted by Forrester Research Opted for a mobile website service (e.g. Usablenet, Digby) Outsourced to our eCommerce platform vendors Internally with our own developers Outsourced to an interactive agency Licensed a platform and built with in-house resources 5% 5% 22% 25% 28%

22. PLATFORM SOLUTIONS Quick Entry Low Cost Low Internal Impact PROS

    Standard Design Usability Desktop Experience Subset CONS

23. Can a generic solution really be an “optimized” solution?

24. None

25. http://www. ickr.com/photos/lokner/4164251472

26. None

27. http://www. ickr.com/photos/adactio/5818096043

28. None

29. Support more connected mobile handheld devices / smartphones TOP MOBILE

    PRIORITY Forrsights Networks and Telecommunications Survey, Q1 2011. Forrester Research

30. “THE COMING ZOMBIE APOCALYPSE” Photo by Chris Nakashima Brown

31. None

32. “Proprietary solutions will dominate at rst. Innovation necessarily precedes standardization.

    Technologists will scramble to these solutions before realizing (yet again) that a standardized platform is needed to maintain sanity.” FUTUREFRIEND.LY

33. RESPONSIVE WEB DESIGN IS REACHING THE TIPPING POINT http://www. ickr.com/photos/thewazir/3139997483

34. ON THE OTHER SIDE OF THE TIPPING POINT, RWD MAY

    BE USED WHEN IT’S NOT THE RIGHT FIT. http://www. ickr.com/photos/rosipaw/4643095630
35. None

36. SOME POTENTIAL PITFALLS... http://www. ickr.com/photos/kevharb/4321152284

37. REGULATION http://www. ickr.com/photos/bernardoh/5216471964

38. None

39. ORGANIZATION

40. 7% 9% 18% 24% 42% Web / eCommerce Marketing /

    CMO President or division head No one… yet Other WHO OWNS MOBILE? “The State of Retailing Online 2011,” a shop.org study conducted by Forrester Research

41. WEB MOBILE

42. WEB MOBILE ?

43. INTERNAL RESOURCES http://www. ickr.com/photos/lokner/4164251472

44. OVERSEAS RESOURCES CONSULTANTS $ $ $ $ $ $ $

    $ $ $ $

45. POTENTIAL CONFLICT

46. VENDOR PARTNERS

47. SCOPE http://www. ickr.com/photos/harry_manback/481553240

48. So... what can we do?

49. 1. Educate and Advocate

50. 2. Solve your client’s problems 1. Educate and Advocate

51. 3. Build modular, adaptive, and scalable websites 2. Solve your

    client’s problems 1. Educate and Advocate

52. “...creating a separate mobile experience can actually be a blessing

    in disguise. It gives you time to re-evaluate, prioritize, strip down and focus on what’s really important.” BRAD FROST

53. GITHUB.COM/STUBBORNELLA/OOCSS

54. GITHUB.COM/ADACTIO/PATTERN-PRIMER

55. PEA.RS

56. STARBUCKS.COM/STATIC/REFERENCE/STYLEGUIDE

57. is better than no movement FORWARD MOVEMENT

58. http://blog.responsivenews.co.uk/post/20004971477/v1-0

59. “The increasing popularity of mobile web browsing, and the availability

    of responsive web design has forced my team to refactor how we think a modern webpage should be built. BBC RESPONSIVE NEWS Our product is the future of BBC News online. It’s responsive, works on everything, looks great and is very fast.”
60. None
61. None
62. None
63. None

64. THANK YOU @menzer