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Collective Creativity
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Nir Levy
October 30, 2011
Business
7
3.5k
Collective Creativity
Lessons learned from Pixar about effectively managing creativity and innovation.
Nir Levy
October 30, 2011
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Transcript
Lessons learned from Pixar Collective Creativity
Pixar customers demand every movie to be completely new and
unique.
large risks are inherent in producing a breakthrough
recognize that risk mitigation kills creativity.
bet big on creative people, give them enormous leeway and
support, and provide them with an environment where they can get honest feedback from all
autonomy is good. approval processes are bad. got creativity?
“Proper Channels” restrict innovation.
invest in an environment that facilitates open communication
management must build the capacity to recover when failure occurs;
not if.
advisors can help evolve ideas only if the discussion is
open and honest. Assemble open communication with experts that provide feedback with no authority.
“this meeting is for sharing your unfinished work and the
future you see for it.”
4-5 years is how long it takes Pixar to produce
a single film.
“You finished a project. What five things would you do
again? what five things would you not?” continuous improvement through effective post-mortems.
@quizbiz Based on “How Pixar Fosters Collective Creativity” by Ed
Catmull in Harvard Business Review, September 2008. slides by