The Stone Theory of Feature Design

Transcript

1. ... Thursday, February 16, 12

2. Hello. Thursday, February 16, 12

3. Leo Lin Designer at Polydice Inc. Thursday, February 16, 12

4. I make... Web / App UI Thursday, February 16, 12

5. iCook Mr. Plurk Thursday, February 16, 12

6. iCook Mr. Plurk Thursday, February 16, 12

7. About Design Thursday, February 16, 12

8. “It’s not just what it looks like and feels like.

   Design is how it works.” Thursday, February 16, 12

9. “It’s not just what it looks like and feels like.

   Design is how it works.” Thursday, February 16, 12

10. “It’s not just what it UI like and feels like.

    Design is how it works.” Thursday, February 16, 12

11. “It’s not just what it UI like and UX like.

    Design is how it works.” Thursday, February 16, 12

12. “It’s not just UI design and UX design. Design is

    how it works.” Thursday, February 16, 12

13. “It’s not just UI design and UX design. Design is

    how it works.” Thursday, February 16, 12

14. Feature Design Thursday, February 16, 12

15. trade-o Thursday, February 16, 12

16. trade-o noun a balance achieved between two desirable but incompatible

    features; a compromise. - Dictionary.app Thursday, February 16, 12

17. The Stone Theory of Feature Design Thursday, February 16, 12

18. Thursday, February 16, 12

19. Thursday, February 16, 12

20. Thursday, February 16, 12

21. Thursday, February 16, 12

22. Thursday, February 16, 12

23. Product Thursday, February 16, 12

24. Market Product Thursday, February 16, 12

25. Feature A B C F E D Thursday, February 16,

    12

26. A B C F E D Thursday, February 16, 12

27. A B C F E D Thursday, February 16, 12

28. A B C F E D Thursday, February 16, 12

29. A B C F E D Thursday, February 16, 12

30. A B C F E D Thursday, February 16, 12

31. A B C F E D Thursday, February 16, 12

32. A B C F E D Thursday, February 16, 12

33. Pointy Stone Examples Thursday, February 16, 12

34. The first iPod Thursday, February 16, 12

35. iPod Thursday, February 16, 12

36. iPod No Wireless Thursday, February 16, 12

37. iPod No Wireless Enough space Thursday, February 16, 12

38. iPod No Wireless Enough space Mac Only Thursday, February 16,

    12

39. iPod No Wireless Enough space Mac Only OK sound quality

    Thursday, February 16, 12

40. iPod No Wireless Enough space Mac Only OK sound quality

    Signature Click Wheel UI Thursday, February 16, 12

41. iPod No Wireless Enough space Mac Only OK sound quality

    Signature Click Wheel UI A pleasure to use Thursday, February 16, 12

42. iPod No Wireless Enough space Mac Only OK sound quality

    Signature Click Wheel UI A pleasure to use Looks good Thursday, February 16, 12

43. “No wireless. Less space than a nomad. Lame.” - Slashdot,

    2001 Thursday, February 16, 12

44. The first iPhone Thursday, February 16, 12

45. iPhone Thursday, February 16, 12

46. iPhone No hardware keyboard Thursday, February 16, 12

47. iPhone No hardware keyboard AT&T Only, 2 year lease Thursday,

    February 16, 12

48. iPhone No hardware keyboard AT&T Only, 2 year lease Super

    Expensive: $500 Thursday, February 16, 12

49. iPhone No hardware keyboard AT&T Only, 2 year lease Super

    Expensive: $500 Slow edge + wifi Thursday, February 16, 12

50. iPhone No hardware keyboard AT&T Only, 2 year lease Super

    Expensive: $500 Slow edge + wifi Non-replaceable battery(but good enough) Thursday, February 16, 12

51. iPhone No hardware keyboard AT&T Only, 2 year lease Super

    Expensive: $500 Slow edge + wifi Non-replaceable battery(but good enough) No Flash Thursday, February 16, 12

52. iPhone No hardware keyboard AT&T Only, 2 year lease Super

    Expensive: $500 Slow edge + wifi Non-replaceable battery(but good enough) No Flash Revolutionary User Interface Thursday, February 16, 12

53. iPhone No hardware keyboard AT&T Only, 2 year lease Super

    Expensive: $500 Slow edge + wifi Non-replaceable battery(but good enough) No Flash Revolutionary User Interface Looks pretty Thursday, February 16, 12

54. Demo Thursday, February 16, 12

55. “500 dollars? Fully subsidized? With a plan? I said that

    is the most expensive phone in the world. And it doesn't appeal to business customers because it doesn't have a keyboard. Which makes it not a very good email machine.” - Steve Ballmer Thursday, February 16, 12

56. Mr. Plurk Thursday, February 16, 12

57. Thursday, February 16, 12

58. Thursday, February 16, 12

59. Mr. Plurk Thursday, February 16, 12

60. Mr. Plurk ᔒ༗ℷ޲Տಓ Thursday, February 16, 12

61. Mr. Plurk ᔒ༗ℷ޲Տಓ ᔒ㭎๏؃ผਓత䈕Ҋ Thursday, February 16, 12

62. Mr. Plurk ᔒ༗ℷ޲Տಓ ᔒ㭎๏؃ผਓత䈕Ҋ ᔒ༗ද৘ූᥒ Thursday, February 16, 12

63. Mr. Plurk ᔒ༗ℷ޲Տಓ ᔒ㭎๏؃ผਓత䈕Ҋ ᔒ༗ද৘ූᥒ ᔒ༗ࢦఆճ෴ Thursday, February 16, 12

64. Mr. Plurk ᔒ༗ℷ޲Տಓ ᔒ㭎๏؃ผਓత䈕Ҋ ᔒ༗ද৘ූᥒ ᔒ༗ࢦఆճ෴ ᔒ༗ࢲ噗 Thursday, February 16,

    12

65. Mr. Plurk ᔒ༗ℷ޲Տಓ ᔒ㭎๏؃ผਓత䈕Ҋ ᔒ༗ද৘ූᥒ ᔒ༗ࢦఆճ෴ ᔒ༗ࢲ噗 ᔒ༗র૬ Thursday, February

    16, 12

66. Mr. Plurk ᔒ༗ℷ޲Տಓ ᔒ㭎๏؃ผਓత䈕Ҋ ᔒ༗ද৘ූᥒ ᔒ༗ࢦఆճ෴ ᔒ༗ࢲ噗 ᔒ༗র૬ ᔒ༗ࢧԉ iPhone

    4 ղੳ౓ Thursday, February 16, 12

67. Mr. Plurk ᔒ༗ℷ޲Տಓ ᔒ㭎๏؃ผਓత䈕Ҋ ᔒ༗ද৘ූᥒ ᔒ༗ࢦఆճ෴ ᔒ༗ࢲ噗 ᔒ༗র૬ ᔒ༗ࢧԉ iPhone

    4 ղੳ౓ ༗ bug࿨Ҡෆᎃతኍࠂ Thursday, February 16, 12

68. Mr. Plurk ᔒ༗ℷ޲Տಓ ᔒ㭎๏؃ผਓత䈕Ҋ ᔒ༗ද৘ූᥒ ᔒ༗ࢦఆճ෴ ᔒ༗ࢲ噗 ᔒ༗র૬ ᔒ༗ࢧԉ iPhone

    4 ղੳ౓ ༗ bug࿨Ҡෆᎃతኍࠂ ؆ᄸ޷༻ Thursday, February 16, 12

69. Thursday, February 16, 12

70. Thursday, February 16, 12

71. One more example: Clear for iPhone Thursday, February 16, 12

72. It’s so di cult. Thursday, February 16, 12

73. Thursday, February 16, 12

74. To make a pointy stone... Thursday, February 16, 12

75. #1 Understand the net: Design for yourself Thursday, February 16,

    12

76. #2 Draw a pointy stone: What not to do Thursday,

    February 16, 12

77. #3 Make a pointy stone: Understand your teammates Thursday, February

    16, 12

78. #4 Freedom: It’s ok to do anything. Thursday, February 16,

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79. Do less, do better. Thursday, February 16, 12

80. ... Thursday, February 16, 12

81. Walter Isaacson’s ‘Steve Jobs’ - On Daring Fireball, 2/14 Thursday,

    February 16, 12

82. UI Café Thursday, February 16, 12

83. UI Café For app designers and developers. Thursday, February 16,

    12

84. UI Café For app designers and developers. Talk about apps.

    Thursday, February 16, 12

85. UI Café For app designers and developers. Talk about apps.

    Linked Notes. Thursday, February 16, 12

86. UI Café For app designers and developers. Talk about apps.

    Linked Notes. Every Wednesday. Thursday, February 16, 12