Driven by experience (and cupholders)

Transcript

1. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

   Tom Prior Designer. Car geek. About me

2. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

   I — minicabs

3. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

   Image rights: Flickr user Steve Bowbrick

4. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

   Selling experiences

5. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

   The showroom Image rights: Flickr user vamp_v2

6. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

   Image rights: Flickr user pug freak

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   Surprise and delight

8. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

   Image rights: Flickr user mroach

9. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

   Adding value through perception

10. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user louisvolant Image rights: Flickr user Toyota Nederland The B-Zero Project

11. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Engineer and designer harmony

12. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user Argonne National Laboratory Image rights: Flickr user AIBakker

13. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    A century of standards

14. GENESIS - 1886 Benz Patent-Motorwagen Driven by experience (and cupholders)

    Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Pilot_Micha

15. STANDARDS - 1916 Cadillac Type 53 Driven by experience (and

    cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Lars-Göran Lindgren Sweden Flickr user kenjonbro

16. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user Citroën Guy

17. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Where’s the context?

18. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    The driver is second best to the design

19. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user saebaryo

20. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Image rights: Flickr user Nork9

21. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Mystery Meat dashboards Image rights: Flickr user Michael1975

22. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    iDrive (you crazy) Image rights: Flickr user stenza Image rights: Flickr user pilen

23. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Feedback, tactility and ergonomics

24. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Character forgives UX sins

25. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Italian Flair Image rights: Flickr user Speedin'

26. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Aesthetics over usability

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    Fuck yeah cupholders! Image rights: Flickr user Bekit

28. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    “..reflects the old- fashioned German automobile design culture, which proclaims that the engineer knows best, and considers studies of real people driving their vehicles irrelevant.” Don Norman, ‘Emotional Design’ Image rights: Flickr user Bekit

29. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Secrecy Image rights: Flickr user Roadsidepictures

30. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    The great reveal

31. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Life threatening design

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    An iPhone moment Image rights: Flickr user Yutaka Tsutano

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    Uncomfortable change

34. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Toyota PM Image rights: Flickr user feministjulie

35. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Renault Twizy Image rights: Flickr user Salon de Genève 2011 - Yahoo! Auto Image rights: Flickr useramcgore

36. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Driverless cars (by Google) Image rights: Flickr user jurvetson

37. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    Opportunity

38. Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011

    @tomprior @carpunk @klektd Thanks