wearefolk

Transcript

1. Wednesday, 14 March 2012

2. WHAT YOU’LL LEARN Wednesday, 14 March 2012

3. WHAT YOU’LL LEARN 1. What other social platforms are important

   for 2012 2. Some ways to use them 3. Some new ones to watch Wednesday, 14 March 2012

4. but first things first ... Wednesday, 14 March 2012

5. a bit about me. Wednesday, 14 March 2012

6. born NZ. came to UK to work. fell in love

   with tea, my wife and digital. set up Folk to help brands tell stories online. we have 2 babies. my life in a tweet Wednesday, 14 March 2012

7. let’s start with some rules Wednesday, 14 March 2012

8. 1. keep it simple. Wednesday, 14 March 2012

9. 2. don’t stress Wednesday, 14 March 2012

10. 3. there are no rules Wednesday, 14 March 2012

11. Text “Marketing is no longer about the stuff you make

    ... Wednesday, 14 March 2012

12. ...but the stories you tell” Seth Godin Wednesday, 14 March

    2012

13. we’ve just got a new set of tools Wednesday, 14

    March 2012

14. and unlike these plants, the tools will keep growing Wednesday,

    14 March 2012

15. Text so, which ones are important? Wednesday, 14 March 2012

16. * this does depend on your brand and your target

    market * Wednesday, 14 March 2012

17. Wednesday, 14 March 2012

18. ‘micro-blo"ing in under 140 characters’ Launched in 2006 over 465

    million accounts 11 accounts added every second 42 % aged 35-to-49 20% ages 25 to 30 Wednesday, 14 March 2012

19. great for te#ing short stories ... building buzz about launches

    sharing information and updates having conversations customer service Wednesday, 14 March 2012

20. Pretty Green launch Wednesday, 14 March 2012

21. Kate Spade - tweetwriter Wednesday, 14 March 2012

22. Amex Wednesday, 14 March 2012

23. etiquette Be polite Be useful/interesting Don’t hard sell Use hashtags

    and tiny urls Wednesday, 14 March 2012

24. ‘a virtual pin-board’ Launched in 2010 Over 11 million visitors

    per week - 70% females aged 25-44 More traffic than Google +, You Tube and Linked In combined Wednesday, 14 March 2012

25. great for te#ing picture stories ... communicate your brand story

    promote a lifestyle focus group crowd source competitions Wednesday, 14 March 2012

26. how it works 1. apply for an account 2. upload

    pins from your computer or use the pin button add hashtags and relevant keywords 3. re-pin others’ images 4. sort your pins into boards Wednesday, 14 March 2012

27. how it works Wednesday, 14 March 2012

28. how it works Wednesday, 14 March 2012

29. how it works Wednesday, 14 March 2012

30. how it works Wednesday, 14 March 2012

31. Live pinning Wednesday, 14 March 2012

32. Live pinning Wednesday, 14 March 2012

33. etiquette Add a Pinterest “Follow” and/or “Pin It” Button Link

    to your Twitter and Facebook accounts Add keywords and links to Pins Install the “Pin It” Bookmarklet to Your Browser Wednesday, 14 March 2012

34. micro-blo"ing Launched in 2007 9.7 million visitors daily - 42

    million blogs Popular in Fashion Strong youth following - 50% under 35 Wednesday, 14 March 2012

35. great for te#ing it quick Visual posts tell lifestyle story

    Strong viral nature Immediate and highly visual “Typica#y young, fashion-minded people with a strong appreciation for pop culture,” Keith Po#ock, editorial director of E#e.com. Wednesday, 14 March 2012

36. great for te#ing it quick Wednesday, 14 March 2012

37. great for te#ing it quick Wednesday, 14 March 2012

38. great for te#ing it quick Wednesday, 14 March 2012

39. great for te#ing it quick Wednesday, 14 March 2012

40. e-commerce Wednesday, 14 March 2012

41. Post interesting images Post consistently Post often Be active (hashtags

    and @ replies) Have a theme etiquette Wednesday, 14 March 2012

42. modern polaroid -a photo-sharing application Launched in 2010 15 million

    users Take a photo - apply a filter and share (twitter, Facebook, Tumblr) Only on apple devices (at the moment) Wednesday, 14 March 2012

43. great for stories in the now Instant gratification Filters give

    photos aesthetic Sharing real-time brand moments Generating user content Wednesday, 14 March 2012

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48. instaprint - analogue sharing Wednesday, 14 March 2012

49. Post interesting images Post consistently Post often Be active (hashtags

    and @ replies) Have a theme etiquette Wednesday, 14 March 2012

50. ones to watch Wednesday, 14 March 2012

51. ones to watch Wednesday, 14 March 2012

52. summary Curating trend in social is BIG Which platforms you

    use depends on the brand, your demographic and what you have to share Keep it simple. Be interesting. Tell your story. Wednesday, 14 March 2012

53. thanks Wednesday, 14 March 2012

54. Wednesday, 14 March 2012