Webstock '12: Adam Lisagor - Lonely Pan Flute

Transcript

1. Hi. I’m Adam.

2. None

3. “How to Make a Sandwich”

4. “How to Make a Sandwich”

5. CLIENTS ARE THE WORST

6. None

7. EAT THE DOG FOOD

8. A SURVEY (let’s all eat the dog food)

9. None
10. None

11. PICKING THE PROJECT

12. THE PRODUCT IS A CHARACTER (putting lipstick on a pig)

13. FEEL THE BURN

14. THE TREATMENT (dancing about architecture)

15. None
16. None

17. TYPES OF CLIENTS

18. None

19. TYPES OF CLIENTS

20. BE YOUR OWN CLIENT

21. None
22. None

23. MANAGE EXPECTATIONS

24. None

25. MANAGE EXPECTATIONS

26. THE FEEDBACK LOOP

27. HOW TO GET AHEAD IN ADVERTISING

28. None

29. CHALLENGE ASSUMPTIONS

30. IT’S ALL ABOUT STORY (No, it’s not. Shut up.)

31. THE HUMAN ELEMENT (Gah. Just stop.)

32. “Always make your work be personal, and you never have

    to lie. If you lie, you will only trip yourself up. You will always get caught in a lie.” - Francis Ford Coppola

33. TASTE

34. CLOSE ENOUGH FOR JAZZ

35. BEHOLDEN

36. THE CHALLENGE

37. THE MONEY

38. BE NICE

39. NO

40. None
41. None

42. Thank you.