More with Less: Make Better Products by Making Companies Better

Transcript

1. Will Sansbury Making better products by making companies better #MoreWithLess

   @willsansbury [email protected] MORE WITH LESS IA Summit 2012

2. Will Sansbury #MoreWithLess Too much work, too little time CHANCES

   OF SUCCESS WORK YOU NEED TO DO WORK YOU CAN DO PIT OF DESPAIR

3. Will Sansbury #MoreWithLess Natural response is to lighten the design

   process http://www.flickr.com/photos/mashleymorgan/3862015468/

4. Will Sansbury #MoreWithLess Kill the churn http://www.flickr.com/photos/brantley/5173052778/

5. Will Sansbury #MoreWithLess ❝The bigger risk for most startups is

   building something nobody wants.❞ Ash Maurya in Running Lean: Iterate from Plan A to a Plan That Works

6. Will Sansbury #MoreWithLess Clarity of WHO

7. Will Sansbury #MoreWithLess WHO: Red flags Scope ballooned as edge

   cases were discovered Features were justified by anecdotes from a single customer ❝Yeah, I can imagine somebody wanting that some day...❞ ❝Personas? I think Marketing did some.❞

8. Will Sansbury #MoreWithLess WHO: Solution Ad-hoc persona workshop Value alignment

   over accuracy

9. Will Sansbury #MoreWithLess Clarity of WHAT http://www.flickr.com/photos/atbaker/2947641919/ http://www.flickr.com/photos/khawkins04/5303966478/

10. Will Sansbury #MoreWithLess WHAT: Red flags Project leads couldn’t agree

    on priorities Requirements were poorly articulated, with too much information implied or omitted Team was easily bogged down in debates about design What we built didn’t match what we designed and didn’t meet project objectives

11. Will Sansbury #MoreWithLess WHAT: Solution Product principles A set of

    explicit agreements to guide design and implementation trade-offs

12. Will Sansbury #MoreWithLess Clarity of WHY

13. Will Sansbury #MoreWithLess WHY: Red flags Estimate was much larger

    than anticipated Semantic arguments about requirement details were frequent Requirements were interpreted extremely literally Team’s user-centric focus atrophied Team lacked heart, drive, passion

14. Will Sansbury #MoreWithLess WHY: Solutions Product or release charter Get

    goals agreed to, written down, and consistently visible to the team ❝We’ll know we’re successful when...❞

15. Will Sansbury #MoreWithLess When a team understands WHO, WHAT, and

    WHY, they will create value in less time.

16. Will Sansbury #MoreWithLess When it comes to strategy, how can

    you move from consumer to collaborator?

17. Will Sansbury #MoreWithLess Thank you! Will Sansbury @willsansbury [email protected]