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Designing Mobile Solutions - Emerging Markets
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Uday Shankar
April 25, 2012
Business
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Designing Mobile Solutions - Emerging Markets
Slides from my talk at the IOETI Conference at Luxor, Egypt.
Uday Shankar
April 25, 2012
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Transcript
Mobile Applications for emerging marketsı @udayms acrossthinlines.com 3rd Arab International
E-Tourism & E-Marketing Conference Luxor, Egypt
December 14, 2010 twitter: udayms | linkedin: udayms | facebook:
udayms | blog: acrossthinlines.com 2 @udayms LinkedIn – Twitter – Facebook – Skype - GoogleTalkı
WITH YAHOO! NOW PREVIOUSLY WITH NOKIA WORKED IN EMERGING MARKET
STUDIES About meı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 3
TWO KEY CHALLENGES In the context of MOBILE & EMERGING
MARKETSı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 4
1. THE EMERGING MARKETS IT’S FULL OF SURPRISES AND CHALLENGESı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 5
Think of the session Mrs. Asmaa Hosny’s Session on Mobilityı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 6
twitter: udayms | linkedin: udayms | facebook: udayms | blog:
acrossthinlines.com 7 NOT THESE!!! These are SMART Phones December 14, 2010
twitter: udayms | linkedin: udayms | facebook: udayms | blog:
acrossthinlines.com 8 December 14, 2010 THINK ABOUT THESE Oh Yes! These are still around!
WHAT’S THE PROBLEM? We don’t understand it’s relevanceı December 14,
2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 9
VOICE & SMS Common in ALL phonesı December 14, 2010
twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 10
27% MOBILE PHONES ARE `INTERNET READY` ONLY 2% USERS `ACTIVELY`
(ONCE A MONTH) ACCESS INTERNET ON MOBILE IMAI & IMRB - Pluggd.in - goo.gl/N1ZOoı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 11
Why Voice & SMS in the times of iPhone &
Android? December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 12
Do you need more reasons?ı December 14, 2010 twitter: udayms
| linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 13
In fact its more than moneyı December 14, 2010 twitter:
udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 14
28 markets. Includes EGYPT. India & China are the leaders.ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 15
CREATE SMS & VOICE BASED EXPERIENCES December 14, 2010 twitter:
udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 16
2. MOBILE EXPERIENCE FOR TRAVELLERSı December 14, 2010 twitter: udayms
| linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 17
December 14, 2010 twitter: udayms | linkedin: udayms | facebook:
udayms | blog: acrossthinlines.com 18 NOW, LETS LOOK @ SMART PHONES Bit tricky!!!
WHAT’S THE PROBLEM? Practically Everything.ı December 14, 2010 twitter: udayms
| linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 19
TOO DISTRIBUTED Nothing is in the same placeı December 14,
2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 20
December 14, 2010 twitter: udayms | linkedin: udayms | facebook:
udayms | blog: acrossthinlines.com 21
December 14, 2010 twitter: udayms | linkedin: udayms | facebook:
udayms | blog: acrossthinlines.com 22
What do you do when you travel? Transportation Hotels Food
Photographs Share December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 23
TOO MANY PORTALS TO DO ONE TASK All I want
to do is plan my TRAVELı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 24
WHAT DOES A TOURIST WANT? What would you want?ı December
14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 25
WHERE’S THAT SINGLE EXPERIENCE? Planning is part of the experienceı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 26
THINK ABOUT THIS! HOW WOULD LIFE BE WITH SUCH AN
APPLICATION?ı December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 27
IT’S ALL ABOUT THE USER December 14, 2010 twitter: udayms
| linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 28
THANK YOU. December 14, 2010 29 twitter: udayms | linkedin:
udayms | facebook: udayms | blog: acrossthinlines.comı