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The Psychology of Interaction Animation

The Psychology of Interaction Animation

Using subtle motion in our development is helpful to our users. This is an exploration of why and how to tap into that. The live versions of the slides had some animation that don't quite work in a pdf. Sorry about that. You'll just have to imagine them.

Winston Hearn

October 21, 2013
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  1. A. Users are Scared. THINGS JUMP STATES CHANGE MODALS APPEAR

    BACK BUTTONS FAIL Monday, October 21, 13
  2. “The problem with this assumption, however, is that causes are

    a strange kind of knowledge. This was first pointed out by David Hume, the 18th-century Scottish philosopher. Hume realized that, although people talk about causes as if they are real facts—tangible things that can be discovered—they’re actually not at all factual. Instead, Hume said, every cause is just a slippery story, a catchy conjecture, a “lively conception produced by habit.” When an apple falls from a tree, the cause is obvious: gravity. Hume’s skeptical insight was that we don’t see gravity—we see only an object tugged toward the earth. We look at X and then at Y, and invent a story about what happened in between. We can measure facts, but a cause is not a fact—it’s a fiction that helps us make sense of facts.” http://www.wired.com/magazine/2011/12/ff_causation/all/ Monday, October 21, 13
  3. “A cause is not a fact—it’s a fiction that helps

    us make sense of facts.” Monday, October 21, 13
  4. “In shedding this faux-3D skin, iOS has transformed into something

    remarkable, with a new kind of depth and motion. Apple has given up the artificial 3D image techniques of deep shadows, strong highlights, and gloss in favor of relying on spry animation and the parallax effects of flat planes to convey the sensation of depth.” http://www.macworld.com/article/2043265/why-ios-7s-design-is-bold-but-flawed.html Monday, October 21, 13
  5. 2. Users will use the information available to them to

    understand how to use our creations Monday, October 21, 13
  6. 3. Intentional use of motion can give them information that

    is otherwise hard to obtain Monday, October 21, 13
  7. 4. If you choose to use the z-axis metaphor, stick

    to it and be consistent Monday, October 21, 13