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Maximising the effect of social media in content marketing
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Prasath Ravikumar
April 26, 2024
Marketing & SEO
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Maximising the effect of social media in content marketing
Prasath Ravikumar
April 26, 2024
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Transcript
The Social Hub Maximising the effect of social media in
content marketing Prasath Ravikumar The Social Hub /divyaprasath/ Speakerdeck.com/username 1
The Social Hub 2 Who am I? #brightonseo
The Social Hub #brightonseo 3 #brightonseo
The Social Hub 4 Maximising the effect of social media
in content marketing #brightonseo #brightonseo
The Social Hub 5 And keep it simple #brightonseo #brightonseo
The Social Hub 6 #brightonseo #brightonseo Lets take a step
back
The Social Hub 7 #brightonseo #brightonseo Why? Social Media SEO
The Social Hub 8 #brightonseo #brightonseo Why? Social Media SEO
The Social Hub 9 #brightonseo #brightonseo Integrate
The Social Hub 10 Why? #brightonseo #brightonseo
The Social Hub 11 But 70% of the Gen Z
and 80% of Millennials, still use Google for to compare/research solution and conversions Source: Internal survey #brightonseo #brightonseo
The Social Hub 12 Informational/Awareness Consideration & Conversion #brightonseo #brightonseo
The Social Hub 13 Lastly #brightonseo #brightonseo
The Social Hub 14 So lets Bring in more synergy
between Social Media and SEO content #brightonseo #brightonseo SOCIAL CONTENT WEB CONTENT
The Social Hub 15 #brightonseo #brightonseo Brand vs Product Led
The Social Hub 16 #brightonseo #brightonseo Brand vs Product Led
The Social Hub 17 How? #brightonseo #brightonseo SEARCH QUERY USER
RESEARCH SEASONALITY & TRENDS KPI
The Social Hub 18 Use case #brightonseo #brightonseo
The Social Hub 19 Use the tools #brightonseo #brightonseo
The Social Hub 20 Search console #brightonseo #brightonseo
The Social Hub 21 And #brightonseo #brightonseo
The Social Hub 22 Content Strategy #brightonseo #brightonseo
The Social Hub 23 SEO Guidelines Apply the concept of
Useful content & E-EAT not only for SEO but also for Social content #brightonseo #brightonseo
The Social Hub 24 Create a content with useful information
#brightonseo #brightonseo
The Social Hub 25 Repurpose Make the social content also
available on the website #brightonseo #brightonseo
The Social Hub 26 UGC Integrate social based UGC as
much as possible in the content strategy #brightonseo #brightonseo
The Social Hub 27 Measure #brightonseo #brightonseo
The Social Hub 28 To sum up #brightonseo #brightonseo
The Social Hub https://www.linkedin.com/in/divyaprasath/ /divyaprasath/ Speakerdeck.com/username