Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Rapid Design in the Real World
Search
Matthew Crist
July 24, 2014
Design
4
1.2k
Rapid Design in the Real World
Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.
Matthew Crist
July 24, 2014
Tweet
Share
More Decks by Matthew Crist
See All by Matthew Crist
Blink & Marquee: Let's get it right this time.
matthewcrist
1
290
Users Hate Slow Websites
matthewcrist
7
310
The Business Case for Responsive
matthewcrist
1
160
Honest SEO
matthewcrist
9
440
Optimize It!
matthewcrist
1
200
BBQ
matthewcrist
80
8.8k
CSS Layouting
matthewcrist
28
1.6k
Tools of the Mobile Web
matthewcrist
12
1.2k
Other Decks in Design
See All in Design
フロントエンドエンジニアが知っておくべきUIUX心理学
yukiringo
1
340
丸井グループが取り組むエンタープライズアジャイルと プロダクトマネージャーの役割
muture
0
460
IPの世界観に寄り添う、マルチブランドなカラーシステム設計
jirosh1998
1
7.6k
What Was UX Design All About?
ykazu
1
310
Ubie Vitalsの取り組み紹介
8845musign
0
490
Designing and Automating Component Specifications
nathanacurtis
3
200
良いアプリケーションをデザインするための感覚の持ち方 / Cultivating a Sense for Designing Great Applications
usagimaru
23
8.5k
Product-Writing
aguringo
6
2.9k
B/43プラスカードができるまで
putchomsmartbank
0
560
「これをゲームにしたい!」と言われた時ゲームデザイナーが考えること
kinakobooster
5
5.3k
Web 組版の課題とその解法
yamatoiizuka
0
120
共創のための地域基盤としての非公式組織の形成 / Informal community as an infrastructure for co-creation
fumiyaakasaka
2
250
Featured
See All Featured
Docker and Python
trallard
35
2.8k
Gamification - CAS2011
davidbonilla
77
4.6k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
660
120k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
23
1.7k
How to name files
jennybc
65
94k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
16
1.6k
Practical Orchestrator
shlominoach
183
9.8k
The Power of CSS Pseudo Elements
geoffreycrofte
62
5.1k
The Invisible Side of Design
smashingmag
294
49k
Being A Developer After 40
akosma
67
580k
What's in a price? How to price your products and services
michaelherold
238
11k
ParisWeb 2013: Learning to Love: Crash Course in Emotional UX Design
dotmariusz
104
6.7k
Transcript
RAPID PRODUCT DESIGN IN THE REAL WORLD
Cantina
Build Measure Learn LEAN STARTUP
PROS Ship faster Better code* Fail gracefully * Only if
you’re actually testing, using CI, etc CONS Cheats design Distractions Worse code* * Testing, CI, etc are usually first out
Where Lean Works Laser focus on shipping Strong vision Disciplined
Standards Deep understanding of users
Case Study #1
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge users
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users { Easier to fix
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users
Case Study #2
Let’s talk about users
Do you know what motivates them?
What problem does your product solve?
Are you writing user stories?
#JTBD
#JTBD PROCESS Identify Interview Innovate
PROS Know users Solve problems Focus the team CONS Takes
time Lack of skill set
A JOB STORY When _____ , I want to _____
, so I can _____.
Exercise #1 Who is your primary customer?
Exercise #2 Identify any gaps/ problems they have
Exercise #3 Develop questions for your customers.
Homework Interview a customer.
fin.