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Product marketing in the industry that started it all
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Product Marketing Alliance
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April 20, 2021
Education
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Product marketing in the industry that started it all
Product Marketing Alliance
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April 20, 2021
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Transcript
Product Marketing in the industry that started it all slide
1 Product Marketing Summit October 17, 2019
Product Marketing Manager Tucows Inc., Wholesale domains division Email:
[email protected]
Check us out: www.tucows.com About me
Tucows story
Tucows today Wholesale Retail We lobby, agitate, and educate to
promote and protect an open Internet around the world
The domains industry hierarchy ICANN REGISTRY REGISTRAR RESELLER REGISTRANT
The domains industry hierarchy GOVERNMENT FARMERS WHOLESALER STORES CONSUMERS
Product Marketing in the domains industry Channel-heavy Mature
• Every department should be enabled • Enablement requires x2
the effort • Enablement = empowerment Enablement is beyond sales
Enablement is beyond sales Supplier Wholesaler PMM Customer support Sales
team Reseller
Enablement is beyond sales
• Be the voice of the channel • Only connect
to what makes sense • Consultative approach goes a long way Connect the dots on both sides of the coin
Connect the dots on both sides of the coin Supplier
PMM Reseller Market/Customer insights
• Surface the value of alternatives • The market influences
the value of alternatives Shifting traditional thinking slide 13
Shifting traditional thinking
Shifting traditional thinking
• Be proactive to better react • Remove the burden
for your customers Some things are beyond your control
Some things are beyond your control CCPA GDPR
Recap Enablement is beyond sales Connect the dots on both
sides of the coin Shifting traditional thinking Some things are beyond your control
Thank you