Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Rapid Design in the Real World
Search
Matthew Crist
July 24, 2014
Design
4
1.2k
Rapid Design in the Real World
Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.
Matthew Crist
July 24, 2014
Tweet
Share
More Decks by Matthew Crist
See All by Matthew Crist
Blink & Marquee: Let's get it right this time.
matthewcrist
1
290
Users Hate Slow Websites
matthewcrist
7
310
The Business Case for Responsive
matthewcrist
1
160
Honest SEO
matthewcrist
9
440
Optimize It!
matthewcrist
1
200
BBQ
matthewcrist
80
8.8k
CSS Layouting
matthewcrist
28
1.6k
Tools of the Mobile Web
matthewcrist
12
1.2k
Other Decks in Design
See All in Design
デザインに関わる全ての人たちでエベレスト登頂を目指すために取り組んでいること
amishiratori
0
660
スマートバンクのプロダクトデザイン
putchomsmartbank
2
710
Designing UIs without a UI designer
strongeron
0
160
Web 組版の課題とその解法
yamatoiizuka
0
120
decksh object reference
ajstarks
2
930
顧客体験を作るデザイナーが 意思決定速度を上げるために使うAI
cremacrema
2
620
TrollsTopia: Funtography- Part 1
kenijam
1
220
社内管理画面のデザインもプロダクトデザイン
takanorip
4
790
プロダクトを成長させる生成 AI のユースケース発見ワークショップ vol.3
icoxfog417
1
140
ホワイト化するこの世界の片隅に
hisayosky
0
150
MiKS inc. Company PR en_202404
zakkerooni
0
350
生成AIのデザイン活用
asakohs
0
120
Featured
See All Featured
In The Pink: A Labor of Love
frogandcode
138
21k
Designing with Data
zakiwarfel
96
4.8k
Infographics Made Easy
chrislema
238
18k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
22
1.6k
Creatively Recalculating Your Daily Design Routine
revolveconf
211
11k
Practical Orchestrator
shlominoach
183
9.8k
Building Adaptive Systems
keathley
32
1.9k
Rails Girls Zürich Keynote
gr2m
91
13k
Agile that works and the tools we love
rasmusluckow
325
20k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
126
32k
Facilitating Awesome Meetings
lara
43
5.6k
Gamification - CAS2011
davidbonilla
77
4.6k
Transcript
RAPID PRODUCT DESIGN IN THE REAL WORLD
Cantina
Build Measure Learn LEAN STARTUP
PROS Ship faster Better code* Fail gracefully * Only if
you’re actually testing, using CI, etc CONS Cheats design Distractions Worse code* * Testing, CI, etc are usually first out
Where Lean Works Laser focus on shipping Strong vision Disciplined
Standards Deep understanding of users
Case Study #1
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge users
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users { Easier to fix
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users
Case Study #2
Let’s talk about users
Do you know what motivates them?
What problem does your product solve?
Are you writing user stories?
#JTBD
#JTBD PROCESS Identify Interview Innovate
PROS Know users Solve problems Focus the team CONS Takes
time Lack of skill set
A JOB STORY When _____ , I want to _____
, so I can _____.
Exercise #1 Who is your primary customer?
Exercise #2 Identify any gaps/ problems they have
Exercise #3 Develop questions for your customers.
Homework Interview a customer.
fin.