https://speakerdeck.com/a2zdm77 2026-06-18 05:20:54 -0400 SEO reporting often starts with rankings, impressions and clicks. Those metrics describe visibility, but they do not fully explain what happens after a searcher reaches the website. Google Analytics 4 (GA4) adds the behavioural and business layer: which acquisition channels bring users, which pages engage them, which interactions occur, and which important actions are completed SEO reporting often starts with rankings, impressions and clicks. Those metrics describe visibility, but they do not fully explain what happens after a searcher reaches the website. Google Analytics 4 (GA4) adds the behavioural and business layer: which acquisition channels bring users, which pages engage them, which interactions occur, and which important actions are completed Mon, 28 Sep 2026 00:00:00 -0400 https://speakerdeck.com/a2zdm77/why-ga4-matters-for-seo https://speakerdeck.com/a2zdm77/why-ga4-matters-for-seo Technical SEO plays an important role in making websites easier for search engines to crawl, understand, and index. This practical checklist covers crawlability, indexability, XML sitemaps, internal linking, redirects, page performance, mobile usability, duplicate content, structured data, and Search Console. It also explains how to prioritise technical SEO issues and turn an audit into actionable improvements. Technical SEO plays an important role in making websites easier for search engines to crawl, understand, and index. This practical checklist covers crawlability, indexability, XML sitemaps, internal linking, redirects, page performance, mobile usability, duplicate content, structured data, and Search Console. It also explains how to prioritise technical SEO issues and turn an audit into actionable improvements. Mon, 14 Sep 2026 00:00:00 -0400 https://speakerdeck.com/a2zdm77/technical-seo-a-practical-checklist-for-making-a-website-easier-to-crawl-and-understand https://speakerdeck.com/a2zdm77/technical-seo-a-practical-checklist-for-making-a-website-easier-to-crawl-and-understand AI-powered search experiences are changing how users discover information online. This presentation explores the latest research on Google AI Overviews, ChatGPT, Gemini, and other generative search platforms. Learn why traditional rankings no longer guarantee visibility, which AEO and GEO tactics lack evidence, and what businesses can do to improve their presence in AI-powered search experiences. Key topics include: The impact of AI Overviews on organic clicks How AI systems select sources and citations Why original information and brand authority matter Practical strategies for improving AI visibility Discover how A2ZDM helps businesses adapt to the evolving search landscape. Learn more: https://www.a2zdm.com/services/answer-engine-optimization AI-powered search experiences are changing how users discover information online. This presentation explores the latest research on Google AI Overviews, ChatGPT, Gemini, and other generative search platforms. Learn why traditional rankings no longer guarantee visibility, which AEO and GEO tactics lack evidence, and what businesses can do to improve their presence in AI-powered search experiences. Key topics include: The impact of AI Overviews on organic clicks How AI systems select sources and citations Why original information and brand authority matter Practical strategies for improving AI visibility Discover how A2ZDM helps businesses adapt to the evolving search landscape. Learn more: https://www.a2zdm.com/services/answer-engine-optimization Thu, 18 Jun 2026 00:00:00 -0400 https://speakerdeck.com/a2zdm77/ai-search-visibility-in-2026-what-the-data-actually-shows https://speakerdeck.com/a2zdm77/ai-search-visibility-in-2026-what-the-data-actually-shows