https://speakerdeck.com/adamjerickson 2019-08-20 08:53:43 -0400 What do economics, neuroscience, and web usability have in common? Come with me into the intersection of Daniel Kannemahn's Nobel-winning work on how our brains think, Ray Kurtzweil's pioneering research in machine-learning, and Steve Krug's brilliant edict "Don't make me think!" What does "intuitive" mean to the wetware in your skull? How does intuition feel? How does it work? Can you draw a picture of it? If you love the nerdy science behind the seemingly simple things humans do, this is your talk. What do economics, neuroscience, and web usability have in common? Come with me into the intersection of Daniel Kannemahn's Nobel-winning work on how our brains think, Ray Kurtzweil's pioneering research in machine-learning, and Steve Krug's brilliant edict "Don't make me think!" What does "intuitive" mean to the wetware in your skull? How does intuition feel? How does it work? Can you draw a picture of it? If you love the nerdy science behind the seemingly simple things humans do, this is your talk. Fri, 16 Aug 2019 00:00:00 -0400 https://speakerdeck.com/adamjerickson/the-neuroscience-of-intuitive-design https://speakerdeck.com/adamjerickson/the-neuroscience-of-intuitive-design