https://speakerdeck.com/alexgalinos 2026-06-25 06:21:32 -0400 Content updates on commercial pages are one of the highest-ROI activities in SEO. The below presentation is from my talk at Campixx 2026 in Berlin. The talk demonstrated exactly how we do content updates at hoppa — and what they actually delivered. Backed by 59 SEO tests run across 2025 and 2026, this talk walks through the complete 14-step content update process we use for our main moneymaking pages: from GSC diagnostic and KEEP/FIX/REMOVE/ADD tagging, through delta briefs and targeted writing, to SEO preservation and statistical measurement. The second half covers how we automated the same process using Claude Code — bringing content update time from 8 hours per page down to approximately 30 minutes, without compromising output quality. The results across 59 tests: +49% organic click change +25% aggregate uplift in organic purchases +20% aggregate uplift in organic revenue All on commercial pages. All measured with 56-day before/after windows locked in SEOTesting before a single word changed. Revenue and purchase data tracked through GA4 organic attribution. Content updates on commercial pages are one of the highest-ROI activities in SEO. The below presentation is from my talk at Campixx 2026 in Berlin. The talk demonstrated exactly how we do content updates at hoppa — and what they actually delivered. Backed by 59 SEO tests run across 2025 and 2026, this talk walks through the complete 14-step content update process we use for our main moneymaking pages: from GSC diagnostic and KEEP/FIX/REMOVE/ADD tagging, through delta briefs and targeted writing, to SEO preservation and statistical measurement. The second half covers how we automated the same process using Claude Code — bringing content update time from 8 hours per page down to approximately 30 minutes, without compromising output quality. The results across 59 tests: +49% organic click change +25% aggregate uplift in organic purchases +20% aggregate uplift in organic revenue All on commercial pages. All measured with 56-day before/after windows locked in SEOTesting before a single word changed. Revenue and purchase data tracked through GA4 organic attribution. Thu, 25 Jun 2026 00:00:00 -0400 https://speakerdeck.com/alexgalinos/how-to-do-content-updates-on-commercial-pages-in-2026-backed-by-59-seo-tests https://speakerdeck.com/alexgalinos/how-to-do-content-updates-on-commercial-pages-in-2026-backed-by-59-seo-tests