https://speakerdeck.com/amandajwalls 2026-04-27 07:20:11 -0400 In this talk, Amanda Walls explores how AI and custom GPTs can be used to enhance digital PR strategies without replacing the human expertise that underpins successful campaigns. She begins by emphasising that AI should not be used to cut corners, fabricate insights, or automate relationships with journalists, but instead to improve efficiency and support better decision making. Drawing on her experience as both a journalist and agency owner, she positions AI as a tool to strengthen processes such as compliance, research, and outreach while maintaining editorial integrity and trust. Amanda then introduces a framework of five custom GPTs designed to streamline digital PR workflows, including tools for compliance and risk assessment, newsjacking, coverage tracking, link gap analysis, and journalist intelligence. Through practical examples, such as validating financial claims in PR campaigns, she demonstrates how these tools can reduce risk, improve relevance, and uncover more targeted opportunities. The overarching message is that the future of digital PR lies not in AI driven creativity, but in using AI to remove manual workload, enabling PR professionals to focus on building stronger stories, relationships, and authority signals that drive meaningful coverage. In this talk, Amanda Walls explores how AI and custom GPTs can be used to enhance digital PR strategies without replacing the human expertise that underpins successful campaigns. She begins by emphasising that AI should not be used to cut corners, fabricate insights, or automate relationships with journalists, but instead to improve efficiency and support better decision making. Drawing on her experience as both a journalist and agency owner, she positions AI as a tool to strengthen processes such as compliance, research, and outreach while maintaining editorial integrity and trust. Amanda then introduces a framework of five custom GPTs designed to streamline digital PR workflows, including tools for compliance and risk assessment, newsjacking, coverage tracking, link gap analysis, and journalist intelligence. Through practical examples, such as validating financial claims in PR campaigns, she demonstrates how these tools can reduce risk, improve relevance, and uncover more targeted opportunities. The overarching message is that the future of digital PR lies not in AI driven creativity, but in using AI to remove manual workload, enabling PR professionals to focus on building stronger stories, relationships, and authority signals that drive meaningful coverage. Mon, 27 Apr 2026 00:00:00 -0400 https://speakerdeck.com/amandajwalls/digital-pr-summit-using-ai-and-custom-gpts-to-take-your-digital-pr-campaigns-to-the-next-level-amanda-walls https://speakerdeck.com/amandajwalls/digital-pr-summit-using-ai-and-custom-gpts-to-take-your-digital-pr-campaigns-to-the-next-level-amanda-walls