https://speakerdeck.com/anton_shulke 2019-03-28 13:41:39 -0400 AI is changing how consumers discover, evaluate, and choose businesses, but its impact on local search is uneven and often obscured by hype. This webinar presents recent consumer data showing how people actually find and select local businesses, including the role of search, AI, reviews, social media, and other discovery channels. Leading local SEO practitioners then pressure-test these findings against what they're seeing with clients and in the market. The session examines where AI is genuinely impacting the local customer journey, where traditional search behaviors dominate, and what those shifts mean for local SEO/AEO strategy. Why This Matters Local marketers are being told AI has upended how customers find businesses, but the reality is messier and far less settled than the hype suggests. This session cuts through the noise with actual consumer data on how people discover and choose local businesses in 2026, then puts that data in front of practitioners who work with clients every day. What We'll Cover How consumers are discovering local businesses in 2026, Where AI is gaining ground in the customer journey, Where traditional search remains dominant AI is changing how consumers discover, evaluate, and choose businesses, but its impact on local search is uneven and often obscured by hype. This webinar presents recent consumer data showing how people actually find and select local businesses, including the role of search, AI, reviews, social media, and other discovery channels. Leading local SEO practitioners then pressure-test these findings against what they're seeing with clients and in the market. The session examines where AI is genuinely impacting the local customer journey, where traditional search behaviors dominate, and what those shifts mean for local SEO/AEO strategy. Why This Matters Local marketers are being told AI has upended how customers find businesses, but the reality is messier and far less settled than the hype suggests. This session cuts through the noise with actual consumer data on how people discover and choose local businesses in 2026, then puts that data in front of practitioners who work with clients every day. What We'll Cover How consumers are discovering local businesses in 2026, Where AI is gaining ground in the customer journey, Where traditional search remains dominant Thu, 15 Oct 2026 00:00:00 -0400 https://speakerdeck.com/anton_shulke/the-local-customer-journey-what-ai-has-and-hasnt-changed https://speakerdeck.com/anton_shulke/the-local-customer-journey-what-ai-has-and-hasnt-changed Local businesses now show up across ChatGPT, Google AI Mode, and AI Overviews. But almost nobody knows how reliably. BrightLocal ran a large-scale study across all three platforms, benchmarked against Google Maps, testing thousands of local queries from multiple locations and repeated over time. The findings show how predictable these platforms really are, and what that means for any local business trying to get visible in them. Join Myles Anderson, CEO and Co-Founder of BrightLocal, as he walks through the data and what agencies and local marketers should do about it. Why This Matters Local search is moving into AI answers faster than anyone can measure, and most agencies are flying blind. This session gives agencies and local marketers hard data on how these platforms actually behave, so they can set realistic expectations, spot what they can influence, and focus effort where it moves the needle. Local businesses now show up across ChatGPT, Google AI Mode, and AI Overviews. But almost nobody knows how reliably. BrightLocal ran a large-scale study across all three platforms, benchmarked against Google Maps, testing thousands of local queries from multiple locations and repeated over time. The findings show how predictable these platforms really are, and what that means for any local business trying to get visible in them. Join Myles Anderson, CEO and Co-Founder of BrightLocal, as he walks through the data and what agencies and local marketers should do about it. Why This Matters Local search is moving into AI answers faster than anyone can measure, and most agencies are flying blind. This session gives agencies and local marketers hard data on how these platforms actually behave, so they can set realistic expectations, spot what they can influence, and focus effort where it moves the needle. Wed, 07 Oct 2026 00:00:00 -0400 https://speakerdeck.com/anton_shulke/ai-is-changing-search-heres-how-businesses-stay-visible https://speakerdeck.com/anton_shulke/ai-is-changing-search-heres-how-businesses-stay-visible This presentation is an integral part of SEMrush webinar (Polish Language) This presentation is an integral part of SEMrush webinar (Polish Language) Thu, 28 Mar 2019 00:00:00 -0400 https://speakerdeck.com/anton_shulke/seo-surgery-polska-2-by-damian-salkowski https://speakerdeck.com/anton_shulke/seo-surgery-polska-2-by-damian-salkowski