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APIStrat 2016 | How I got the CTO to pay for Open APIs (Melissa Jurkoic)

APIStrat 2016 | How I got the CTO to pay for Open APIs (Melissa Jurkoic)

Companies have been integrating their systems internally and externally via APIs for many years. APIs are not new, but the idea of them being openly accessible and available to be discovered by someone without your permission is indeed new for companies. Our company had dealt with integrating with partners for over 20 years, but these were necessary due to customer demand, not seen as an opportunity to increase our reach or revenue for that matter.

In order to convince C-level executives that there is an opportunity worth investing in, it is sometimes necessary to charge forward and create the outcome you need them to see. Using the experiences through this journey from integration to opportunity, this talk will explain how we achieved justification for an entire development team to be dedicated to deliver our future API strategy.


  1. How I got the CTO to Pay for Open APIs

    The journey from integration to opportunity
  2. Melissa Jurkoic Product Strategist, Services Platform Amadeus Hospitality https://www.linkedin.com/in/melissajurkoic @melissa_jurkoic

  3. Look beyond the integration to see the opportunity

  4. If you always do what you always did, you will

    always get what you always got. - Albert Einstein
  5. Learn from your network You are not alone

  6. Be creative Don’t let fear stop you

  7. Create the outcome you want them to see

  8. Do not go where the path may lead, go instead

    where there is no path and leave a trail. - Ralph Waldo Emerson
  9. Keep moving challenges ahead