IDC: 18.5 million Software Developers • EDC: 18.2 million Developers • Plumbre: 43 million Software developers https://plumbr.eu/blog/how-many-java-developers-in-the-world • Stackoverflow: 26.9 million monthly Visitors • WIP: Over 50% of developers visit SO every week → Developers=>50 million
companies/small companies Independents/Brands Developers/designers/backend experts/DB and analysis Android/IOS Truths: • There are lots of different types of developers out there. Who is most important to you? • Different groups have different needs and desires, and need different messages.
wood and the glue. How do you: 1. Incite imagination to create? 2. Provide directions and context to build a viable product? 3. Have an end goal where everyone wins? It’s Co-Creation http://www.madehow.com/Volume-4/Wooden-Clog.html
genuine, passionate people (with high Bullshit detectors) Truths: • Keep things real. Don’t make big promises you can’t back up. • Want to win over a developer? Ignite their passion and creativity. • Want to lose a developer? Feed them some BS so they can call you out.
get your sh*t together . Let them concentrate on creativity. Truths: • Time is a developer’s currency. • It should be spent on productive and rewarding activities, not tedious tasks. • Be easy to work with, not hard to maneuver around.
Truths: • Your best developer marketing tool is developers. • Your word doesn’t mean anything compared to the word of a friend or colleague. • Support your developers who spread the word and help their peers on SO and elsewhere.
from early adopters. Reward champions. Truths: • Developers want to be the first to know, but not necessarily the first to try. • Incent early adopters to take the plunge. • Recognize community members who lead the way for others – and they’ll keep doing it.
Join it Truths: • You can’t build a community without being a part of it. • Get to know your developers – and let them get to know you. • Don’t keep your program as part of a faceless company, make things personal.
sustainability is only as strong as your ecosystem and community. Truths: • Your strength comes from your support. • That support is built and earned. • Support doesn’t come from a large audience, it comes from a strong community.
Truths: • They can be part of your mailing list (but don’t have to be) • They can sign up to your website (but don’t have to) • They can use your tools (but don’t have to) • They can come to your events (or not) • They can read your tweets (and not comment on them) You can’t own your community, or its members, or decide where it begins and ends. It’s made up of who know you, that share your values and interests and are in your sphere of influence.
are special and you have to have someone special too (they are called evangelists). Truths: • You need the right team in place, few people have a more important role than your evangelists. • Your evangelist is your link to your community – don’t forget this.