Putting an API around our stores

Putting an API around our stores

By Joe Rago @ API Strategy & Practice Conference
San Francisco, October 23-24-25, 2013

Transcript

  1. Putting an API Around Our Stores Joe Rago API Strategy

    & Practice Conference October 24, 2013 ©2013 Walgreen Co. All rights reserved.
  2. Overview of Walgreens $71.6B 2012 Revenues Stores (Jan 2013) #37

    8,352 ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  3. 5M weekly visitors to our mobile properties % of digital

    prints from mobile 1% 30% 2010 Today ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  4. Average annual spend, 2011 ($) 3.5X 4X 6X Our engaged

    mobile customers spend the most Store ONLY Store + Online Store + MOBILE Store + Online + MOBILE 4 ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  5. A Turning Point ©2013 Walgreen Co. All rights reserved. developer.walgreens.com

    devportal@walgreens.com @WalgreensAPI
  6. RUN FOR THE HILLS! ©2013 Walgreen Co. All rights reserved.

    developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  7. Walgreens API Programs Live Programs: •  QuickPrints API & SDKs

    (July 2012) •  Prescription Refill & Transfer API (February 2013) Over 75 third-party apps are now integrated with Walgreens On Deck: •  Healthcare Clinic Appointment Scheduling API* (Q2 2014) •  Steps with Balance Rewards API (Q2 2014) …and more to come! ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  8. Increase AOV: Photo Cards •  Developer Contest for Holiday 2012

    •  Offered Higher Rev Share + Bonus Prize •  Marketing message in WAG iPhone app •  Walgreens Facebook & Twitter promotion •  Success! Cardmento went from a brand- new app to #89 in Photo category* Beyond Walgreens Mobile: Cardmento & Versaries * Source: AppAnnie.com ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  9. Beyond Walgreens Mobile: Hallmark Go Cards ©2013 Walgreen Co. All

    rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI Stay in touch on the go. Download Go Cards to create real Hallmark folded greeting cards from wherever you are. Now you can even print your cards at Walgreens for pick-up in just an hour!
  10. Beyond Walgreens Mobile: Moments Photo Book ©2013 Walgreen Co. All

    rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  11. In a crowded market, focus on your strengths ©2013 Walgreen

    Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  12. Thank You! Joe Rago joe.rago@walgreens.com @joerago https://developer.walgreens.com devportal@walgreens.com @WalgreensAPI ©2013

    Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI