something, but once there we can’t remember why we came Taking a phone call, and afterward not remembering what we were doing before the call Something yanks our attention away from a conversation, and then we can’t remember what we were talking about In the middle of adding a long list of numbers, something distracts us, so we have to start over
term memory than the phonological loop Results from brain-imaging show that working memory tasks with visual objects activate mostly areas in the left hemisphere Tasks with spatial information activate more areas in the right hemisphere (origin of left/right brain myth)
memory With enough learning (future class), they are committed to your long term memory Memories are not in any specific spot of the brain One memory involves millions of neurons spread out across a wide area
them remember things over long periods Historic: Notched sticks, knotted ropes, mnemonics, verbal stories and histories retold around campfires, writing, scrolls, books, number systems Current Day: Shopping lists, checklists, phone directories, datebooks, accounting ledgers, oven timers, computers, PDAs, online shared calendars
words were not in the list presented in the short- term memory test last week? city stream corn auto twine spade What was your first grade teacher’s name? Second grade? Third grade? ... What Web site was presented earlier that does not show search terms when it displays search results?
“hide” them in desk drawers Contact customer support to recover passwords they cannot recall Use passwords that are easy for others to guess Setup systems with no login requirements at all, or with one shared login and password
recognize things quickly Patterns of neural activity (memories) are trigged by perception or other brain activity More frequent memories or activities are easier to member Dangers, threats, numbers, sexual desires all are recognized more easily
real life or a dream Your first grade teacher had brown hair, but you don’t remember her name Last week, we used 17x24 as an example You’ve met this person before Your own name What happens when we think we recall something but really it’s recognition?
tips and help for hard to complete or remember steps Show a progress bar or some way to figure out how they got here Rely on in-context tips instead of a big tutorial Label icons that aren’t intuitive Remind users of gestures (swipe, tap, etc) — especially in mobile
the user where they are Don’t make the user recall information — save it or present it to them Instructions for infrequently used workflows (so they don’t have to remember it) Don’t make the user think
user’s attention using distractions Too much attentional pull and the user will not focus on what we want Colors, Sounds, Movements, New features Eliminate everything unneeded Provide just enough information