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Talk MOOC to Me - HighEdWeb 2014 #heweb14

36a5e4e61c804d2ebe715ed7eb14658c?s=47 A. Romano
October 17, 2014

Talk MOOC to Me - HighEdWeb 2014 #heweb14

Massive Open Online Courses (MOOCs) are kind of a big deal, whether you believe the hype or not. Since 2013, Penn State, in partnership with Coursera, has successfully launched five courses to thousands of eager learners. Web professionals have the opportunity to help re-imagine and contribute to their institutions’ core mission surrounding alternate learning experiences and global education. In this session, the presenters will discuss MOOC development, its value to higher ed institutions and how the online educational experience can be improved in a way that provides more effective learning experiences for students. We’ll touch on topics like: How are MOOCs beneficial? How can you identify the various resources needed for creating a MOOC. Which new and emerging technologies can be leveraged in MOOC development? And if you’re already in the MOOC game, what else could you be doing to improve user experience and student success?

Megan Kohler - Pennsylvania State University
Lindsey Whissel - Pennsylvania State University
Hannah Williams - Pennsylvania State University
Audrey Romano - Pennsylvania State University


A. Romano

October 17, 2014


  1. Talk MOOC to Me

  2. Megan  Kohler   Instruc(onal  Designer     Hannah  Williams  

    Mul(media  Developer   Lindsey  Whissel   Producer   Audrey  Romano   Web  Designer  
  3. MOOC Massive  Open  Online  Course  

  4. Massive Average  Enrollment  =  43,000   CreaBvity,  InnovaBon,   and

     Change   122,000   Epidemics:  InfecBous   Disease  Dynamics     35,000  
  5. Open (Free) Statement  of  Accomplishment     – 1  faculty  member

      – Web  cam  videos     – liMle  to  no  producBon  value    
  6. None
  7. Open Statement  of  Accomplishment     – Free   Signature  Track

     or  Verified  CerBficates     – $30-­‐$50  per  course   CerBficate  Programs   – Varies   Monthly  Access  (Udacity)   – $150    
  8. Course

  9. Rationale Why  Create  MOOCs?  

  10. PSU Goals •  Enhance  ReputaBon  and  Brand   •  Reinforce

     Leadership  in  Online  EducaBon   •  Recruit  Students   •  Contribute  to  the  Common  Good   •  Enrich  F2F,  Hybrid,  and  Online  Designs   •  Conduct  Pedagogical  Research  or   ExperimentaBon  
  11. Opportunity What  does  this  mean  for  you?  

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  15. 3100   HOURS  

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  17. 5500   HOURS    

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  19. 6200   HOURS    

  20. 3  Projects…….3  Different  Models  

  21. The  graphic  design/mulBmedia  that  is   produced  as  part  of

     any  MOOC  is   ulBmately  just  a  visual  manifestaBon  of   the  instrucBonal  design.   CALL   PUMP   BLOW   Credit:    University  of  Washington  School  of  Medicine  
  22. Anatomy  of  an  Animated  Video   For  this  video:  

    Video  Length:    6  min.  8  sec.   Number  of  Assets:    32    AnimaHons:    5    SHll  IllustraHons:    27   ProducHon  Period:    20  hours   For  the  Epidemics  MOOC:   Total  Number  of  Videos:    61   Total  Video  Footage:    280  min.   Average  Video  Length:    4  min.  45  sec.   Average  Number  of  Assets  per  Video:    30   Total  Number  of  Assets:    1,830   Total  ProducHon  Time:    1,843  hours  
  23. How  do  you  create  1,800  assets?!?!   (you  don’t.)  

    Number  of  assets  we  needed:         1,830   (roughly)       Number  of  assets  we  created:         800   (roughly)   Reduce,  Reuse,  Recycle   Use  image  sources  like   ShuMerstock  to  reduce   hand-­‐craiing  assets   (where  appropriate)  
  24. Develop  a  mulBmedia  style  guide  

  25. Cultural  consideraBons   Be  aware  of  how  other  cultures  perceive

     certain  symbols,  designs  and  concepts       Check  mulBmedia  for  anything  that  could   possibly  cause  concern,  offense,  or  general   confusion     •  Avoid  stereotyping   •  Avoid  colloquialisms     •  Avoid  idioms   •  Use  color  choices  strategically     Obtain  assistance  from  colleagues  to  also   review  the  media  being  developed  for   potenBally  inappropriate  material    
  26. Developing  Video  

  27. Video  can’t  be   an  aierthought  

  28. Developing  Video:  Early  ConsideraBons   QuesBons  to  address:   • 

    WHO  is  going  to  be  featured  in  your  video?   •  Are  they  comfortable  on  camera?   •  If  not,  what  can  you  do  to  make  it  easier  on  them   and  help  maximize  their  performance?  
  29. Developing  Video:  ShooBng  Style   Straight  to  camera    

  30. Video  can’t  be   an  aierthought  

  31. Developing  Video:  ShooBng  Style     Interviews    

  32. Will  you  use  graphics  to  ask  quesBons?   What do

    you think of MOOCS? Developing  Video:  How  will  you  edit?   Interviews    
  33. Interviews     Developing  Video:  How  will  you  edit?  

    Will  you  have  an  on-­‐camera  host  ask  quesBons?    
  34. Straight  to  Camera     Developing  Video:  How  will  you

     edit?   Will  you  use  a  mulBple  focal  lengths/  camera  angles   graphic  to  cover  an  edit?    
  35. Straight  to  Camera     Developing  Video:  How  will  you

     edit?   Will  you  use  a  full  page  graphic  to  cover  an  edit?    
  36. Video  can’t  be   an  aierthought  

  37. Studio  Space     Real  Space   Developing  Video:  Where

     will  you  record?   •  Pros   –  Controlled  environment   –  Easy  to  replicate  across  mulBple   producBon  dates   •  Cons   –  Can  be  inBmidaBng  for  instructor   –  May  need  to  design  set  ($$$)   •  Pros   –  Can  be  visually  interesBng     –  Allows  for  demonstraBons     •  Cons   –  Technical  challenges   –  Limited  space  
  38. •  Audio  MaMers  –  Make  the  investment  of  Bme  or

      money   •  To  esBmate  recording  Bme,  3-­‐4  x  length  of  content  +   15  minutes   •  Learn  when  to  stop  and  when  to  keep  going   •  EsBmate  175  spoken  words  per  minute   •  For  scripBng:  shorter  =  beMer   •  Watch  tone  –  it  should  be  conversaBonal   •  Instructors  should  read  scripts  A  LOT  and  OUT  LOUD   Developing  Video:  Things  to  Keep  in  Mind  
  39. Developing  Video:  ScripBng   We  live  in  a  unique  Bme

     in  human  history.  For  a  start  there  are  so  many  of  us.  At  the   end  of  twenty-­‐twelve  we  hit  seven  billion  and  just  keep  adding  more,  with  one  birth   every  eight  seconds.  To  put  this  into  perspecBve.  I  was  born  in  nineteen  seventy  four     and  was  the  three  billionth  nine  hundred  seventy  millionth  three  hundred  twenty  six   thousandth  and  seventh  person  alive  at  that  Bme.  By  the  Bme  my  fiiieth  birthday   rolls  around  in  twenty  twenty  four  there  will  be  eight  billion  people.  The  world’s   populaBon  will  have  doubled  during  my  lifeBme.   We  live  in  a  unique  Bme  in  human  history.  For  a  start  there  are  so  many  of  us.  At  the   end  of  2012  we  hit  7  billion  and  just  keep  adding  more,  with  one  birth  every  8  seconds.   To  put  this  into  perspecBve.  I  was  born  in  1974    and  was  the  3,972,326,007th  person   alive  at  that  Bme.  By  the  Bme  my  50th  birthday  rolls  around  in  2024  there  will  be  8   billion  people.  The  world’s  populaBon  will  have  doubled  during  my  lifeBme.      
  40. All  of  these  quesBons  can  be  summarized  as:   – WHO

     is  going  to  be  featured  in  your  video?   •  Are  they  comfortable  on  camera?   •  If  not,  what  can  you  do  to  make  it  easier  on   them  and  help  maximize  their  performance?   – HOW  is  the  informaBon  being  delivered?   – HOW  are  you  going  to  edit  the  video?   – WHERE  are  you  going  to  record?     •  What  makes  the  most  sense  for  your  content?     Developing  Video:  Recap  
  41. Video  can’t  be   an  aierthought  

  42. Organize  Content   Improve  Usability   Retain  Consistency   Designing

    in a MOOC platform
  43. Organize  Content   Improve  Usability   Retain  Consistency  

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  45. Organize  Content   Improve  Usability   Retain  Consistency  

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  50. Organize  Content   Improve  Usability   Retain  Consistency  

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  52. What  I  Used     Bootstrap        

      Typekit     JavaScript   What  I  Used  it  for     typography   tables   grid  system   buMons     typography     video  lightboxes    
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  57. Organize  Content   Improve  Usability   Retain  Consistency   Designing

    in a MOOC platform
  58. Was it Worth it?

  59. hMp://   hMps://