dealers offer a full line of German-engineered luxury vehicles. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2010 and 2012 the Audi Group is planning to invest around euro 5.5 billion, mainly in new products, in order to sustain the Company's technological lead. The U.S. will be the fourth market for Audi globally with sales exceeding 100,000 vehicles, joining China, Germany and the United Kingdom. Audi broke its annual vehicle sales record in the U.S. December 13th when it recorded its 93,507th transaction of 2010." " Company credo and Logo" Vorsprung durch Technik, roughly translated as “advancement / progress through technology” " Audi's four rings represent the juncture of four earlier German auto companies in 1932. Horch, DKW, Wanderer and Audi were forced to ally by depressed market conditions to form Auto Union. After the war, the company ﬁnally took the name Audi which is Latin for "I hear," a translation of the name of August Horch, founder of the company that bore his name, but kept the Auto Union rings." " Consumer Reports info on Audi! 2010-2011 models: Both the A3 hatchback and A4 were recommended. The A5, A6, A8 and Q5 got good ratings but did not receive the coveted “recommended” checkmark." " Used Audis don’t fare well with many falling on CR’s worst record list for used vehicles, especially the A6 All road which made it onto the “worst of the worst” list. Cars after the 2006 model year don’t appear on the list which may mean that quality improved after that model year. One notable positive exception for used Audi’s is the A4 (’07-08 , model year )which made it onto the “best used cars” list." 22
debate on the future availability of fossil fuels, climate change and social megatrends such as increasing urbanization are generating new issues surrounding the topic of mobility for customers. With its vision of “Audi: the number one premium brand,” the Audi Group has reﬁned the strategy of its core brand Audi in preparation for stepping into the role of premium-segment leader. Over and above simply responding to changing requirements by 2020, the goal is actually to reinforce the emotional pull of the car in this new context, and to continue delighting customers in the long term." 23
Audi website)! " Johan de Nysschen is the President of Audi of America, Inc. and has been is responsible for all aspects of the Audi business in the US for the past 6 years. He is leading Audi’s efforts to become the most progressive premium brand in the luxury segment. Approximate age: 50 Joining Audi of America after many successful international assignments for the Audi Brand, de Nysschen most recently served as the President of Audi Japan for the last ﬁve years. During that time, he oversaw signiﬁcant development of the Audi business, establishing an exclusive Audi dealer network and reconﬁguring the product line-up. Audi sales in Japan more than doubled during this period. Prior to joining Audi Japan in 1999, de Nysschen held various management positions in the automotive industry for a total of 15 years of automotive experience. During this time he earned his MBA from the University of Pretoria in South Africa. Between 1981 and 1990 Johan de Nysschen occupied positions in the Plastics/Automotive components industry, and in government service. His interests include cycling, squash and motorsports. A highlight in the pursuit of this passion was the participation by Audi Sport Japan in the renowned Le Mans 24 hour race, which culminated in victory for the Audi R8 from Japan in 2004 de Nysschen has two children, Chanelle and Tiaan" Proﬁle of Mark Del Rosso (from Audi website) ! " Mark Del Rosso, an automotive sales executive and marketing specialist, assumed chief operating duties in January 2008. Del Rosso will report to Audi Executive Vice President, Johan de Nysschen. Del Rosso, 45, leaves Toyota where he was general manager of the company’s Portland, Ore., region. “Mark Del Rosso is the ideal candidate to lead Audi’s ﬁeld team,” said de Nysschen. “Mark brings a wealth of knowledge in dealing directly with dealers and customers. And, he has the business savvy gained from more than 15 years of ﬁeld and corporate experience.” Del Rosso, a graduate of the University of Southern California, joined Toyota in 1991 and was regularly promoted to various marketing and ﬁeld positions in both the Toyota and Lexus divisions. In his role at Audi, Del Rosso will direct sales operations, vehicle distribution, market strategy and planning, corporate sales, and Certiﬁed PreOwned (CPO) operations. " 24
Information Management Dealership Solution" • Establish a Partnership “Pilot” Program with 1 to 3 Dealerships" • Special Pricing for Charter Dealerships" • Collect Feedback; Modify as Necessary." • Roll-out Approved Solutions Packages to Remaining Dealerships.