https://speakerdeck.com/callumsteenson 2026-05-06 04:17:28 -0400 In a new AI search era, teamwork truly does make the discoverability dream work. At BrightonSEO, SEO Account Director, Callum Steenson, explored how AI Search is rewarding brands that operate as a cohesive unit across SEO, Content, PR, and Social - rather than relying on these channels in isolation. In this session, Callum presented KINESSO's new TRAQ Framework that supports cross-channel teams to work together in a new AI Readiness Audit that our largest brands are using to secure highly-relevant mentions within LLMs. In a new AI search era, teamwork truly does make the discoverability dream work. At BrightonSEO, SEO Account Director, Callum Steenson, explored how AI Search is rewarding brands that operate as a cohesive unit across SEO, Content, PR, and Social - rather than relying on these channels in isolation. In this session, Callum presented KINESSO's new TRAQ Framework that supports cross-channel teams to work together in a new AI Readiness Audit that our largest brands are using to secure highly-relevant mentions within LLMs. Wed, 06 May 2026 00:00:00 -0400 https://speakerdeck.com/callumsteenson/bseo-the-game-is-gone-callum-steenson-deck-2026 https://speakerdeck.com/callumsteenson/bseo-the-game-is-gone-callum-steenson-deck-2026