to your users, responding to a validated need identiﬁed through research User Research Visual Designer Business Value Provides value to the business, such as increasing revenue or creating higher proﬁt margins from your current customers Senior Management Analysts Organisation Value Organisational value might not increase proﬁt or revenue, instead it may create eﬃciencies within the organisation to allow you to deliver more quickly Business Architects Operational Managers
agile effort of the market through our use of growth and social media to build an ecosystem. By being both innovative and disruptive, our networked approach will drive learning organization throughout the organization. Synergies between our revolution and big data will enable us to capture the upside by becoming digital ﬁrst in a sustainable world. These transformations combined with digital business due to our data leaders will create a competitive advantage through virtual reality and leaders.
identify any problems with a focus on solutions - Mistaking goals for strategy, e.g. grow our market (why?) - Impractical objectives that don’t address issues View Good Strategy / Bad Strategy Good Strategy - Diagnosis of the problem that the product needs to overcome - Guiding policy for dealing with the problem, with a clear approach to overcome them - Coherent actions to enable the guiding policy to be carried out, should be cordinatable steps
moment? You’ll be more sure about these than you are anything else on your roadmap < 3 Months Next What are you going to be working on next? You’ll have begun adding detail to these initiatives through opportunity assessments (or similar) < 6 Months Future What are you hoping to do outside of this window, things you know you are going to have to get to within the next 12 months? < 12 Months