https://speakerdeck.com/chaitanya1_1 2026-09-18 16:44:01 -0400 This case study deck, created for the Meesho Dice Challenge Season 3, outlines a Go-To-Market strategy to scale Meesho's Consumer-to-Manufacturer (C2M) ecosystem. It identifies the core friction. MSME manufacturers hesitating to adopt B2C models due to fragmented demand and inventory risk and proposes a "Demand Slot" product feature. This solution aggregates individual user orders into transparent batch signals, giving manufacturers the upfront confidence to produce. The strategy is supported by a self-funding financial model that leverages bulk shipping savings to fund user referral rewards, alongside a phased deployment rollout targeting specific offline manufacturing hubs. This case study deck, created for the Meesho Dice Challenge Season 3, outlines a Go-To-Market strategy to scale Meesho's Consumer-to-Manufacturer (C2M) ecosystem. It identifies the core friction. MSME manufacturers hesitating to adopt B2C models due to fragmented demand and inventory risk and proposes a "Demand Slot" product feature. This solution aggregates individual user orders into transparent batch signals, giving manufacturers the upfront confidence to produce. The strategy is supported by a self-funding financial model that leverages bulk shipping savings to fund user referral rewards, alongside a phased deployment rollout targeting specific offline manufacturing hubs. Fri, 18 Sep 2026 00:00:00 -0400 https://speakerdeck.com/chaitanya1_1/meesho-c2m-pipeline https://speakerdeck.com/chaitanya1_1/meesho-c2m-pipeline