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Zero to Test - How to Run Your First Beta Testing Program

by Crystal C. Yan

Published June 22, 2017 in Technology

Beyond getting out of the building and talking to users, some of the most valuable insights you can gather come from putting a prototype in a user's hand and learning more about how they use it over time. In this conversation, we'll cover:

- How to sell the idea of beta testing to your manager or your client
- How to integrate qualitative and quantitative UX research into the design and development lifecycle & best practices for working effectively with client success/account management (for B2B) or user support (for B2C)
- How to draw valuable user insights from beta testing feedback

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