https://speakerdeck.com/danmccartney 2025-06-09 05:43:03 -0400 AI slop is pushing audiences toward more human spaces like Reddit, Substack and Medium, while Google bets the web will go "agentic-first". In my view, this fundamentally ignores that "uptake" will be a human decision, not a technical one - and 75% of Brits already say they dislike AI as reported by YouGov. I make the case that no fad or platform-shift changes the fundamentals, and marketing first-principles: people buy from people, and trust built through genuine connection is the one channel marketing can't automate away, or slop-ify. AI slop is pushing audiences toward more human spaces like Reddit, Substack and Medium, while Google bets the web will go "agentic-first". In my view, this fundamentally ignores that "uptake" will be a human decision, not a technical one - and 75% of Brits already say they dislike AI as reported by YouGov. I make the case that no fad or platform-shift changes the fundamentals, and marketing first-principles: people buy from people, and trust built through genuine connection is the one channel marketing can't automate away, or slop-ify. Mon, 28 Sep 2026 00:00:00 -0400 https://speakerdeck.com/danmccartney/slop-scroll-switch-how-humans-are-reclaiming-the-internet https://speakerdeck.com/danmccartney/slop-scroll-switch-how-humans-are-reclaiming-the-internet This talk delves into the history of how humans have searched for information, and how we must adapt with the accelerating revolution of Organic Search. This talk delves into the history of how humans have searched for information, and how we must adapt with the accelerating revolution of Organic Search. Mon, 09 Jun 2025 00:00:00 -0400 https://speakerdeck.com/danmccartney/total-search-thinking-beyond-google https://speakerdeck.com/danmccartney/total-search-thinking-beyond-google