Product Teams

Transcript

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   Product Teams October 11th 2017 | UC Berkeley @dasmersingh

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   June 2013

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   August 2013

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   Timeline into Technology Graduated from Columbia Engineering Started at JP

   Morgan Left JP Morgan Learned iOS Development + Released 6 apps in the App Store Started as an iOS Engineer at Venmo May 2013 June 2013 August 2013 February 2014
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   My Background (at Venmo) iOS Engineer February 2014 July 2016

   Product Manager January 2016 Strategy Associate September 2017 Moved on to GSB
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   Takeaways • Keep an open mind about your career •

   Trust your gut • You never know what skills will come in handy • Invest in learning about different careers and industries ◦ Intern ◦ Attend career panels and talks like this
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   Today’s Agenda 1) Roles: What positions makes up a product

   team? 2) Process: How does a product team collaborate on a project? 3) Hired: How can you land a PM Job?
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   Today’s Agenda 1) Roles: What positions makes up a product

   team? 2) Process: How does a product team collaborate on a project? 3) Hired: How can you land a PM Job?
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   Roles: What positions make up a product team? • Product

   Manager • Data Analyst • Designer • Engineer • Quality Assurance Engineer • User Tester
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    Responsibilities of a Product Manager • Assessing product opportunities •

    Defining requirements • Validating the product with real customers ROLES
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    Responsibilities of a Data Analyst • Providing data to support

    or reject potential projects • Establishing KPI’s • Designing A/B tests • Analyzing test results to make recommendations ROLES
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    Responsibilities of a Designer • Creating what you see in

    the product • Developing a deep understanding of the target users and personas • Rapid Prototyping ROLES
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    Responsibilities of an Engineer • Providing feasibility estimates • Writing

    production code • Testing production code • Reviewing code written by peers ROLES
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    Responsibilities of a QA Engineer • Writing and executing manual

    test cases • Coding automated tests • Logging bugs ROLES
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    Responsibilities of a User Tester • Recruiting test subjects •

    Evaluating results and recommending alternatives ROLES
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    Today’s Agenda 1) Roles: What positions makes up a product

    team? 2) Process: How does a product team collaborate on a project? 3) Hired: How can you land a PM Job?
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    Process: How does a product team collaborate on a project?

    1. Write a narrative 2. Share and get feedback 3. Flesh out the narrative 4. Kickoff Project 5. Create Product Spec Tickets 6. Execute 7. Celebrate 8. Test & Measure Impact
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    Write a narrative • Outlines the problem being solved •

    Every major feature idea has one • Used by all stakeholders PROCESS
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    Components of a Narrative • Problem • Context • Goals

    • Milestones • Metrics • Potential Pitfalls • Open Questions PROCESS
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    Share and get feedback • User test and gather data

    to verify the problem • Have stakeholders identify issues and opportunities • Confirm metrics with leadership PROCESS
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    • A meeting with everyone working on the project. All

    members should have reviewed the narrative beforehand • 2-3 weeks before coding is anticipated • Goal to arrive at shared context and agreement on product team Kickoff PROCESS
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    • Detailed building blocks of work • Tickets should be

    separate for each platform Product Specification Tickets PROCESS
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    • Summary • Assignee • Priority • Due Date •

    Description • Component • Points Fields in a Ticket PROCESS
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    • Stands (daily) • Sprint Planning (sprintly) • Retro (every

    few weeks) Execute in (1-2 week) Sprints PROCESS
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    • Ship to a small cohort • Wait for a

    larger enough event sample • Measure KPI’s • Decide whether to ramp to 100% or pivot Test & Measure Impact PROCESS
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    Today’s Agenda 1) Roles: What positions makes up a product

    team? 2) Process: How does a product team collaborate on a project? 3) Hired: How can you land a PM Job?
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    Hired: How can you land a PM Job? • Practice

    writing product specifications ◦ For your own idea ◦ Ideas on dribbble.com • Run with an idea and start a side-project (or join one) • Learn to use basic event tracking software • Take an intro computer science and / or UX class • Read, Listen, Watch Tech Media
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    Recommended Books • “Inspired” by Marty Cagan • “Sprint” by

    Jake Knapp • “The Lean Startup” by Eric Reis • “Hooked” By Nir Eyal • “How to Lie with Statistics” by Darrell Huff
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    Recommended Blogs • blog.trello.com • blog.mixpanel.com

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    Recommended WWDC Videos

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    End

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    What Questions Do You Have?

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    Appendix

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    Some of the products I built at Venmo BLE Nearby

    Mentions Touch ID Emoji Autocomplete
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    May 2013