https://speakerdeck.com/decabbit 2026-05-03 09:09:10 -0400 This session gets specific about how content is selected, extracted, and cited by AI systems, and what we can actually implement (structure, trust signals, technical hints) to win those inclusions. As AI Overviews, ChatGPT, Gemini, and other LLM-powered interfaces increasingly answer queries without a click, senior SEOs need new mental models, metrics, and execution frameworks. This session breaks down how LLMs retrieve, select, and present content—and what that means for measurement, reporting, and prioritisation. You’ll learn practical ways to engineer "LLM-ready" content, track citation and brand inclusion, and replace rankings with KPIs that actually correlate to revenue and demand in an AI-first search landscape. If that seems like a lot, it was a lot and the video will hopefully make it clearer but until then you'll just have to muddle your way through the deck... This session gets specific about how content is selected, extracted, and cited by AI systems, and what we can actually implement (structure, trust signals, technical hints) to win those inclusions. As AI Overviews, ChatGPT, Gemini, and other LLM-powered interfaces increasingly answer queries without a click, senior SEOs need new mental models, metrics, and execution frameworks. This session breaks down how LLMs retrieve, select, and present content—and what that means for measurement, reporting, and prioritisation. You’ll learn practical ways to engineer "LLM-ready" content, track citation and brand inclusion, and replace rankings with KPIs that actually correlate to revenue and demand in an AI-first search landscape. If that seems like a lot, it was a lot and the video will hopefully make it clearer but until then you'll just have to muddle your way through the deck... Sun, 03 May 2026 00:00:00 -0400 https://speakerdeck.com/decabbit/llm-visibility-and-ai-driven-search-what-replaces-rankings-as-the-primary-kpi-brightonseo-april-2026 https://speakerdeck.com/decabbit/llm-visibility-and-ai-driven-search-what-replaces-rankings-as-the-primary-kpi-brightonseo-april-2026