dely Company Deck

dely.inc Company Profile

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Table of Contents
Company 03
Company Profile 04
Our History 05
Vision 08
Mission 09
Values 10
Trade On 11
Deliver Passion & Happiness 12
Good to Great 13
Heart to Heart 14
Services 15
kurashiru 16
TRILL 19
Organization 21
Departments 22
dely’s figures 23
Work Environment 26
Office 27
Basic Information 28
Evaluation System 29
Salary Raise 30

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Company
Company Profile
Our History
Vision
Mission

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Company Name dely, Inc.
CEO Yusuke Horie
Founded in April 2014
Number of employees 230 (including 70 part-time employees)
Locations
〈Tamachi Office(Head Office)〉

msb Tamachi, Tamachi Station Tower N 23F

1-1, Shibaura 3-chome, Minato-ku, Tokyo, Japan

〈Gotanda Office〉

2nd Floor, Gotanda 2nd Note Building, 7-17-3

Nishi-Gotanda, Shinagawa-ku, Tokyo, Japan

Capital, etc. 100,000,000 yen
Company Profile

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Changes in the total
number of users

2014 2015 2016
2014-2016 2017-2019 2020-2021
Our History
Released iOS
version app
kurashiru

May
Establishment

Entered food delivery
business
January
Withdrawn from food
delivery business
December February
Launched recipe video
service kurashiru

Entered distributed
media management
business

January

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2017 2018 2019
2014-2016 2017-2019 2020-2021
Our History
Launched TV
commercial

April
Concluded a strategic
partnership with
Yahoo! JAPAN

July
Made a design firm
Basecamp wholly
owned subsidiary
July
Made TRILL, Inc. a
consolidated
subsidiary

March
The number of users
has exceeded 15
million

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The total number of
users has exceeded
80 million

2014-2016 2017-2019 2020-2021
Our History
2020 2021
Launched
flyer business
February April
※1
kurashiru ranked
in Japan in
terms of number of
users, app
downloads, total
followers on SNS and
number of recipe
videos

No.1
TRILL breaks the
record for the
number of users in
Japan

No.1
※2
May December
Equipped with an online
supermarket function in
cooperation with AEON
Retail

Launched kurashiru’s
new TV commercial

January
Launched Kurashiru
retail platform

August
※1 Krasil was No.1 in UU (January 1, 2020-June 30, 2020) in the recipe video service as well as DL number and MAU in the
recipe video app (as of August 1, 2020).

※2 TRILL was No.1 in the total number of monthly visits of "Beauty & Cosmetics" and "Fashion & Apparel" category media
(February 2020).

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Vision
BE THE SUN
Be passionate like and make a big impact on the world.

Make the world a brighter, more joyful, more peaceful place

where everyone is happy and full of smiles.
the sun

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Mission
Delivering happiness to

8 billion people three times a day

Broadening the opportunities for
women

to live true to themselves

At dely, we operate businesses that brighten the lives of people and society in order to realize our vision,
BE THE SUN. Missions are set for each business.

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Values
Trade On
Deliver Passion & Happiness
Good to Great
Heart to Heart

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Values
In order to achieve our vision and mission, it is inevitable for us to take a path to
globalization, diversification of our services and organizational structures. Usually, these
changes make it difficult for us to communicate with each other, hence lowering our
performance.

But, our values are permeated throughout the company, so members can ,make quick and
quality decisions. Therefore, for dely, the values have been playing an inevitable role in
the company`s non-stop growth.

Trade On
Trade On Deliver Passion & Happiness
Good to Great Heart to Heart

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Values
We will keep on making services that excite and delight everybody in the world. We make
sure of establishing an organization Where members are encouraged to act on their own
initiatives, not forced to be in line with rules and orders from aboce, so we can achieve our
vision and mission with great enthusiasm.
Deliver Passion & Happiness

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Values
At dely, we always view our business from a global perspective and never stop striving
for the better. We have been growing dramatically and will do so by doing great work
that exceeds expectations with our creativity, enthusiasm and technological expertise.
Good to Great

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Values
At dely, we aim to be an organisation where everyone is flat and truly connected.

We believe that communication rooted in deep relationships will be the important energy
that sustains an organization with high enthusiasm.
Heart to Heart

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Services
kurashiru
TRILL

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kurashiru Business Description Business Outlook
Kurashiru is Japan's No.1* recipe video service with over 30 million app
downloads!

With the service mission of "delivering happiness to 8 billion people three
times a day", we aim to provide a service that is easy to use every day and
conveys the warmth of people.
30 million users
9.4million SNS
fans
40 thousand
recipes
About

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kurashiru will support the entire process until the rice is on the table
Find recipe Think about
menu
Buy food Cook
Recipe list
function
Menu function
Flyer function or
net supermarket
function
kurashiru’s recipe
videos
kurashiru is an integrated service which supports food and living. We offer not only recipe videos but
also electronic flyer service "kurashiru flyer" and"menu planning function" to help plan daily menus, and an
"online supermarket function" to reduce the hassle of shopping.

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kurashiru:
With the above as the guiding principles for our services and
business, we aim to achieve our mission of "delivering happiness to
8 billion people three times a day".
・continues to be a user's problem-driven service

・aims to be a service that can be used not only in Japan but also in the world

・will develop the business beyond the framework of a “recipe video service”.

Realizing Our MIssion

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TRILL is Japan's No.1* women’s media that broadening the opportunities for women to live true to
themselves.

The number of monthly users exceeds 45 million, and we are developing our business based on the three
axes of original content, partner content, and tie-up content by the TRILL editorial department.

Partner contents
Collaborating with over
100 partners to deliver
content centered on
beauty and lifestyle
1
TRILL original
contents
TRILL's editorial team
delivers articles on fashion,
psychological tests, and
other topics that address
users' concerns
2
Tie-up contents
Support PR and branding
of female products such
as cosmetics and apparel
for client companies
3
TRILL Business Description Business Outlook

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With the goal of "creating new user value", TRILL is in
the process of launching a new business that will
become the next core of our existing media business.

2021 will be a major turning point for us as we take
on the challenge of evolving our business model in
addition to further growth of our existing businesses.

TRILL Business Description Business Outlook
So far
Media
business
2021〜
Media
business
New Business

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Organization
Departments
Dely’s Figures

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Departments
Marketing Department

Create contents, design
communication and conduct
promotions for users

Product development
department

Develop and design products for
kurashiru web/app

Commerce Business
Department

Support the launch of online
supermarkets in the retail industry

Business partner
department
Plans and propose tie-up
advertisements to clients, and
propose and promote the business
of kurashiru flyers
Operate TRILL with the Media
business division, Development
division and Marketing division
TRILL Business
Department
TRILL
Made up of back office specialists
such as accounting, IPO, legal affairs,
general affairs, labor management,
information systems, public relations,
recruit, personnel planning etc.

Corporate
Department
kurashiru
dely

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Ratio of new graduates to
mid-career employees

We started hiring new
graduates since 2019
New graduates
Mid-career
92%
8%
Age structure
Average age is 29.6 years old

Members of a wide range of
ages are active

63%
9%
28%
20’s
30’s
40’s
47%
53%
Gender ratio of
members

Female
Male
Total Number of employees
The total number of
members is 230 as of
March 2021
69%
31%
Regular employees, contract employees

Interns and part-time employees

Employees Job Categories Systems
dely’s figures

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29.8%
Sotware Engineers
Content Production
8.6%
Marketing
16%
Planning & Sales
28.5%
Designers
5.3%
Corporate
11.9%
dely’s figures
Example of
job
categories
Planning & Sales
Advertisement planning

Adverstisement
production

Advertisement sales

Flyer sales

Content Production
Registered dietitian

Food planner

Photographer

Videographer

Marketing
Web marketer

SNS marketer

Content director

Creator

Software Engineers
iOS

Android

Web Frontend

Backend

SRE

Data
Corporate
Corporate planning

Legal

General affairs

Public relations

Information systens

Accounting
Ratio of each category

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dely’s figures
80.2%
Use rate of flextime
Core hours are 10:00-16:00.

Work hours can be adjusted between
5:00-22:00.
100%
Mac supply rate
All regular employees, including
engineers, creators, business
etc. are provided with a Mac. 

For some positions, detailed PC
specifications can be specified
at the time of employment.
>= 20
Number of internal

club activities
We have a variety of club
activities, from sports clubs
such as volleyball and soccer
to camping and gorilla club(?).

The company provides
subsidies for these activities.

27 h
Average monthly

overtime working hours
We focus on improving
performance within business
hours
※We are suspending our activities in
order to prevent the spread of
Covid-19 infection.

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Work Environment
Office
Basic Information
Evaluation System
Salary Raise

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Office
Gotanda Office
In addition to cooking, shooting, and editing
recipe videos, we also shoot tie-up
advertisements with clients.
Tamachi Office
We do service development and business
operation of kurashiru and TRILL, and conduct
corporate activities, etc.

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Work style
Flextime system: Core time 10:00~16:00

Prescribed working hours: prescribed working days x 8 hours
Commutation allowance Commuting expenses: Actual expenses paid (up to 30,000 yen/month)
Basic holidays Saturdays/Sundays/National holidays/Year-end and New Year vacations
Anual paid vacations 10 days granted (3 days on your joining date, and 7 days after probation period)
Other leave
Marriage leave /Childbirth leave / Congratulation or condolence leave /

Menstrual leave (up to 1 day per month)/Maternity leave / Childcare leave / Caregiver leave

Welfare program
Employment insurance / Workers’ accident compensation insurance / Health insurance
(Kanto ITS Health Insurance Association) / Employees’ pension insurance / Periodic
health checkups /Side jobs are possible within the guidelines / Engineers and
designers can purchase peripheral equipment up to 50,000 yen

Basic Information

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Evaluation System
Determining the grade Setting goals Evaluate by performance
against goals
At dely, we set and evaluate grades based on values as follows.
※ In order to ensure fair evaluation (members who perform well are evaluated), a monthly salary system has been adopted
instead of a bonus system.

※Evaluation is conducted once every quarter (every 3 months), and salary review is conducted twice a year.
Grade is decided according to
individual ability.

Grades require both skills and culture.

We will provide a fair evaluation of the
“Good goals” based on the following
perspectives.

We do not consider years of service,
age, gender, race, etc

We focus on performance, not
process.
Once every three months, we will set two
goals, Good and Great.

Skill requirement

Project management skill, people
management skill, technical skills, etc.
“Good goals”

The goals are achievable and appropriate
for the grade.

※Only “Good goals” are actually evaluated.

Culture requirement

Understanding, acting on, and
spreading values
“Great goals”

The “Great” goals are ambitious high goals
for significant growth.

We will always work with the “Great goals”
in mind.

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Average Salary Raise

Between January 2017 and January 2021, the average salary increased by 167%

2018.1 2019.1 2020.1 2021.1

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Seven years have passed since dely was founded.

In order to realize our vision, , we need to grow our
organization and business further.

If you fulfill the following criteria, please consider joining dely!
BE THE SUN
A person who shares dely's vision and has an interest in creating a business

that brightens the lives of people and society
A person who can play a role in solving issues for the future of kurashiru and TRILL
A person who embodies the values that dely cherish together with us

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dely　採用
https://dely.jp
If you're interested, let's have a talk!

Please contact us by clicking on the at the top right of the corporate website.

"Recruit"

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