Paid Media That Drives Business Outcomes, Not Just Better Metrics. I work with insurance, financial services, and automotive brands who are tired of paid media that looks good but delivers poor-quality results https://speakerdeck.com/dezcalton 2026-04-29 17:38:50 -0400 This presentation will guide the audience through a proven approach to negative keyword management that minimises wasted spend and strengthens campaign efficiency. Covering how shifting from reactive fixes to a proactive approach creates cleaner signals, better targeting and most importantly, more profitable PPC campaigns. The session gives marketers the frameworks and steps needed to maintain control even as match types broaden. Hero Conf Brighton Spring 2026 This presentation will guide the audience through a proven approach to negative keyword management that minimises wasted spend and strengthens campaign efficiency. Covering how shifting from reactive fixes to a proactive approach creates cleaner signals, better targeting and most importantly, more profitable PPC campaigns. The session gives marketers the frameworks and steps needed to maintain control even as match types broaden. Hero Conf Brighton Spring 2026 Fri, 01 May 2026 00:00:00 -0400 https://speakerdeck.com/dezcalton/brighton-seo-2026 https://speakerdeck.com/dezcalton/brighton-seo-2026