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How Dublin could become a global startup hub

How Dublin could become a global startup hub

Momentum is building in Dublin towards the goal of becoming a global
tech startup hub. Essential building blocks are in place such as the
Activating Dublin report, the adoption by our Government of the first
Irish Entrepreneurship Policy Statement and the new Commissioner for
Startups. The density of large tech companies in Dublin continues to
intensify with 8 of the world’s 10 biggest international technology players
having significant operations in our city.
However, competition around the world for the significant benefits of
being a global tech startup hub is intense. With just five years to 2020
a strategic plan for Dublin needs to be implemented which will bring
together in a coordinated way the wide range of public and private
sector stakeholders needed for success.
As a member of the international Startup Nations network our focus is on
those framework conditions at the strategic level needed for success.
This was our motivation in organising today’s Vision2020 Dublin Forum,
bringing together Dublin’s key players to help identify those actions
needed to maximise Dublin’s potential to become a global tech startup
hub within the next five years.
The measure of success of today’s Forum will be the jobs, wealth and
innovation that the tech startup sector will create in Dublin in the coming
years.
We hope you will help play your role in making this happen.
Eoin Costello
CoFounder, Startup Ireland

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DigitalHQ
PRO

March 11, 2021
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  1. Vision2020 Dublin Forum October 10th 2014 Dublin to be a

    global tech startup hub by 2020
  2. Welcome When competing internationally the cultural infrastructure of a city

    is often more important than the quality of the physical infrastructure. A city’s sense of shared commitment and destiny, which transcends day to day business rivalries, is not easy to manufacture but is essential to the required joint sense of purpose. Startup Nation - The Story of Israel’s Economic Miracle Momentum is building in Dublin towards the goal of becoming a global tech startup hub. Essential building blocks are in place such as the Activating Dublin report, the adoption by our Government of the first Irish Entrepreneurship Policy Statement and the new Commissioner for Startups. The density of large tech companies in Dublin continues to intensify with 8 of the world’s 10 biggest international technology players having significant operations in our city. However, competition around the world for the significant benefits of being a global tech startup hub is intense. With just five years to 2020 a strategic plan for Dublin needs to be implemented which will bring together in a coordinated way the wide range of public and private sector stakeholders needed for success. As a member of the international Startup Nations network our focus is on those framework conditions at the strategic level needed for success. This was our motivation in organising today’s Vision2020 Dublin Forum, bringing together Dublin’s key players to help identify those actions needed to maximise Dublin’s potential to become a global tech startup hub within the next five years. The measure of success of today’s Forum will be the jobs, wealth and innovation that the tech startup sector will create in Dublin in the coming years. We hope you will help play your role in making this happen. Eoin Costello CoFounder, Startup Ireland
  3. Startup Ireland is the independent not-for-profit, body representing Ireland’s startup

    sector. By startup we mean high impact tech businesses that have the potential to grow rapidly internationally thereby creating significant jobs and innovation in Ireland. An Taoiseach Enda Kenny’s goal is to make Ireland the best small country in the world for business. We wish to complement this objective by helping build a world class startup ecosystem here. The goal is to make Ireland the best place in the world to establish a high impact technology startup. This in turn will help Ireland become a leading global destination for high impact startups (of up to 7 years in existence) that want to scale up rapidly, effectively a “Startup Island”. We have a national strategy which focuses on helping create internationally competitive startup hubs in each of Ireland’s cities by 2020. To be internationally competitive these startup hubs must reflect the natural advantages and resources unique to each of Ireland’s cities and complement the strategies of Enterprise Ireland and the IDA. Our membership of Startup Nations, the global network of national entrepreneurship initiatives, gives us unrivalled access to international best practice. There are significant benefits to be gained from the learnings of 40 fellow members (such as Startup Chile, Startup Canada and Startup Korea) in terms of establishing and accelerating high impact startups. For more information on the Startup Ireland team and our projects for the coming year please see the rear of this booklet. Startup Ireland Mission
  4. Vision2020 Dublin Forum Agenda Friday, October 10th, 8.30am - 1pm,

    Barrow St, Dublin 8:30 a.m. Light Networking Breakfast 9:00 a.m. Welcome by Paddy Flynn, Director Google 9:05 a.m. Mark Little, CEO Storyful 9:10 a.m. Philip Browne, CEO Irish Rugby Football Union 9:20 a.m. Eoin Costello, Co-Founder Startup Ireland 9:30 a.m. Seán O’Sullivan, CEO SOS Ventures 9:40 a.m. Damien English, Minister of State for Skills, Research and Innovation 9:50 a.m. Derry Gray, Vice President Dublin Chamber of Commerce 10.00 a.m. Professor of Entrepreneurship Thomas Cooney, Dublin Institute of Technology 10.10 a.m. Coffee and Tea Break 10:40 a.m. Gerard O’Neill, Chairman Amárach Research 10:55 a.m. Niamh Bushnell, Startup Commissioner for Dublin 11:00 a.m. Brian Hayes, Member of the European Parliament for Dublin 11:10 a.m. John Murphy, Director PWC 11:20 a.m. Louise Kelly, Director Deloitte 11.30 a.m. Breakout Session 12:10 p.m. David Lowe, Director Goodbody’s Stockbrokers 12:20 p.m. Richard Bruton, Minister for Jobs, Enterprise and Innovation 12:35 p.m. Panel Discussion – Chaired by Paul Hayes (Beachhut PR) with Julie Sinnamon (Enterprise Ireland), Brian MacCraith (DCU), Paddy Flynn (Google), Liam McLaughlin (Bank of Ireland), Barry O'Dowd (IDA), Liam Halpin (Dell) and Myra Garrett (William Fry). 1:00 p.m. Light Networking Lunch
  5. Paddy Flynn Director of Product Quality Operations for EMEA and

    APAC, Google Paddy Flynn joined Google in 2009 and is the Director of Product Quality Operations for EMEA and APAC. This involves managing a multi-market team who work across Google’s core products. Paddy graduated from University College Cork as an Electrical Engineer and started his career at Accenture. Over the past 3 years Paddy has led Google Ireland’s engagement with the Irish startup community through Google’s G4E platform, driving engagement through events, mentorship and global/local partnerships. Mark Little CEO Storyful Mark Little has been a journalist for more than 20 years. He was Foreign Affairs Correspondent, Washington Correspondent and news anchor for RTE, the Irish national broadcaster. He left RTE in December 2009 to set up the social news agency, Storyful, which extracts news from the social media noise. Storyful discovers, verifies and delivers the most valuable and authentic content on social media platforms and works with some of the world’s leading news brands. Philip Browne Chief Executive of the IRFU Philip has been with the IRFU since 1992 and its Chief Executive since 1998. He is responsible for the overall development and growth of rugby within Ireland from grassroots through to the professional game. Philip is the Chairman of the Board of the Aviva Stadium. Before joining the IRFU, Philip held positions at the Institute of Clinical Pharmacology and Andersen Consulting. Philip holds an MBA, a Ph.D. and a BA from Trinity College Dublin Vision 2020 Dublin Forum Speakers
  6. Seán O’Sullivan Managing Director of SOSventures International Sean O’Sullivan is

    managing director of SOSventures International and has invested in over 100 companies. In 1985, upon graduation from Rensselaer Polytechnic Institute, he founded MapInfo which became a $200 million public company with over 1,000 employees worldwide. Sean’s first internet company was NetCentric and he has been recognised as the co-creator of the term “cloud computing”. An advocate of STEM education, he has funded organizations such as the Khan Academy and CoderDojo Damien English Minister for Skills, Research and Innovation Damien English is a Fine Gael TD Party representing Meath West. From 2002-2007, Damien was a member of the British-Irish Parliamentary Assembly. Damien served as Fine Gael’s deputy spokesperson on Enterprise from 2007-2010. From 2010-2011 he was party deputy spokesperson on Finance. He has held the position of Chairman of the Oireachtas Joint Committee for Jobs, Enterprise & Innovation and he was previously Chairman of the Oireachtas Joint Committee for Jobs, Social Protection & Education. Eoin Costello Co Founder Startup Ireland Eoin has worked on all sides of the business of startups, launching them as CEO (Novara Technology (t/a Register. ie/Host.ie–20 staff), Omniserve (4 staff), Costello Jewellers (10 staff)), growing them successfully to exit, studying them (University of Ulster Masters Dissertation presented to the Minister for Jobs, Enterprise & Innovation), investing in them (fund manager at Legal&General Investments UK) and supporting them through his role at DIT Hothouse Incubation Centre and cofounding Startup Ireland.
  7. Derry Gray Vice President, Dublin Chamber of Commerce Derry is

    Deputy Vice President of Dublin Chamber and Partner of BDO in Ireland. Derry has worked in engineering and management and has led BDO’s team as leading business advisors in the hotel, leisure, healthcare and large project sectors. He has a particular interest in helping businesses startup and scale. An active member of the Council of Chamber since 2008, Derry has a particular interest in developing the Chambers’ Influencing agenda through programmes such as Activating Dublin. Prof Thomas Cooney Professor of Entrepreneurship at Dublin Institute of Technology Prof Thomas Cooney is Professor of Entrepreneurship at DIT and Director of the DIT Institute for Minority Entrepreneurship. He is also Visiting Professor at the University of Turku and has been a member of policy advisory groups for the Irish Government, European Commission and OECD. He has researched, published and presented widely on the topic of entrepreneurship and further details can be found at www.thomascconey.com. Gerard O’Neill Chairman of Amárach Research Gerard O’Neill is Chairman of Amárach Research and is a graduate of LSE. He has served as a director of the Irish Internet Association and chairman of the Marketing Society. Gerard was a co founder of Hireland.ie, the job creation initiative. He is a Fellow of the Marketing Institute of Ireland and a member of the National Statistics Board. His book – 2016: A New Proclamation for A New Generation – is published by Mercier Press.
  8. Brian Hayes Member of the European Parliament Brian has been

    the National Youth & Education Officer to Fine Gael, delegation secretary to Fine Gael during the Peace & Reconciliation forum and a TD from 1997-2002 and from 2007-2014. He was Leader of the Opposition in Seanad Eireann from 2002-2007. Brian was Minister of State at the Departments of Finance and Public Expenditure & Reform until his election as MEP in 2014. As Minister of State his responsibilities included procurement reform and public sector reform. John Murphy Tax Director at PwC John Murphy is a director in PwC’s domestic tax group. He works with Irish headquartered companies of all sizes to maximise their business model efficiency and manage their tax liabilities. John is particularly interested in the domestic technology sector and works with a number of tech companies and incubators. John’s experience includes tax efficient funding of capital projects, advising on tax affairs for overseas expansions and implementing tax efficient incentives for management and staff. Niamh Bushnell Commissioner for Startups Niamh Bushnell is Dublin’s first Commissioner for Startups, a role created by the Activating Dublin report spearheaded by Dublin Chamber of Commerce and Dublin City Council and funded by DCU Ryan Academy. Niamh’s mission as Commissioner is to develop Dublin as a great startup city in conjunction with state/semi-state bodies. Niamh is a co founder of IDIRUS, a networking/ mentor platform. She was Entrepreneur in Residence at Talent Tech Labs (NYC) and is an angel investor/ mentor at ERANYC.
  9. Louise Kelly Tax Director at Deloitte & Touche Louise Kelly

    is a tax director with Deloitte specialising in corporate and international tax. Louise led Deloitte’s Irish desk in New York during 2011 and 2012. She advises Irish and multinational companies on effective tax structures for both inbound and outbound transactions and has been involved in group restructures minimising overall group tax liability. She has advised a number of startup companies on tax efficient business models, particularly technology and life sciences. David Lowe Director of Business Development at Goodbody Corporate Finance David Lowe is Director of Business Development at Goodbody Corporate Finance. As Head of Research in the late 1990s, David spearheaded Goodbody’s successful move into the technology sector, where the company continues to have a strong franchise. He works with a wide range of companies raising funds or involved in M&A activity. He is a former member of the Expert Group on Future Skills Needs and Board Member of the Institute of Technology at Blanchardstown. Richard Bruton Minister for Jobs, Enterprise and Innovation Educated in UCD and Oxford, Minister Bruton is a Research Economist by profession. He was Minister for Enterprise and Employment from 1994-1997 and Minister of State at the Department of Industry and Commerce, 1986-87. The Minister’s current portfolio encompasses enterprise and industrial development, trade, innovation, labour affairs and consumer and competition policy. In 2012 he launched the first annual Action Plan for Jobs. The Plan’s high level target is to create 100,000 net new jobs by 2016.
  10. Panelists Paul Hayes CEO Beachhut Ltd Liam McLaughlin Chief Executive

    Retail Ireland Bank of Ireland Julie Sinnamon CEO Enterprise Ireland Myra Garrett Managing Partner William Fry Barry O’Dowd Head of Emerging Business Division IDA Ireland Paddy Flynn Director of Product Quality Operations for EMEA and APAC Google Liam Halpin Irish General Manager Dell Brian MacCraith President Dublin City University
  11. John Coolican Accenture Vicky Godolphin Accenture John O’Dwyer AIB Michael

    McLoughlin Amarach Research Gerard O’Neill Amarach Research Miriam O’Keeffe American Chamber of Commerce Cian O’Cuilleanain Bailey Advisors Liam McLaughlin Bank of Ireland David Tighe Bank of Ireland Gerry Prizeman Bank of Ireland Garvan Callan Bank of Ireland Derry Grey BDO Ireland Paul Hayes Beachhut Ltd Máire Cunningham Beauchamps Solicitors Majella Crennan Beauchamps Solicitors Edward Evans Beauchamps Solicitors Alan Leddy Bell Labs Paddy Conlon CBRE Mervyn Greene CHQ Dublin Ltd. Ken Moore Citi Bank Dave Fleming Citi Bank Aidan McCullen Communicorp Digital Andrea Linehan Connect Ireland Síobháin Finn Cork Innovates Eoghan Stack DCU Ryan Academy Ann Horan DCU Ryan Academy Liam Halpin Dell Aisha Robinson Dell Louise Kelly Deloitte Richard Howard Deloitte Dan Murray Deloitte David Bowles Delta Capital Partners Dermot Berkery Delta Capital Partners Maurice Roche Delta Capital Partners Caroline McHale Department of Education Wendy Gray Department of Jobs, Enterprise & Innovation Patrick King Dublin Chamber of Commerce Brian MacCraith Dublin City University Attendees
  12. Tom Cooney Dublin Institute of Technology Brian O’Neill Dublin Institute

    of Technology Tom Flanaghan Dublin Institute of Technology Julie Sinnamon Enterprise Ireland Declan Lyons Enterprise Ireland Lorcan O’Sullivan Enterprise Ireland Gearóid Mooney Enterprise Ireland Edel Flynn Entrepreneur Patrick Walsh Entrepreneur Gerard Ryan Eversheds Kevin Cahill Eversheds John Lamphiere Facebook Shay Garvey Frontline VC Fionnuala Healy Garavogue Consulting David Lowe Goodbody Martin Harte Goodbody Don Harrington Goodbody Paddy Flynn Google Martine Kempers Google Anatoly Lebedev Google Barry O’Dowd IDA Ireland Fionnuala O’Leary Independent News Johnny Ryan Innovation Academy Brendan Butler InterTradeIreland Drew O’Sullivan InterTradeIreland Russell Banks Investor Sheet/Dublin Beta Andrew Parish IP Activation Group Philip Browne IRFU Alan Finneran Irish Domain Registry Angela Butler Irish Domain Registry Sinead Heneghan Irish Institute of Training & Development Natasha McDowell Irish Management Institute Michael Lee Irish National Treasury Management Agency Fergal McAleavey Irish National Treasury Management Agency James Brennan Irish National Treasury Management Agency Michael Clyne Irish Stock Exchange Aileen O’Donoghue Irish Stock Exchange Eoin Casey KPMG Peter O’Mahony Linked Finance Ian Lucey Lucey Technology
  13. Jeanne Kelly Mason Hayes & Curran Brian Hayes Member of

    the European Parliament Richard Bruton Minister for Jobs, Enterprise and Innovation Damien English Minister for Skills, Research and Innovation Anthony Sweetman National Asset Management Agency Hugh McCann National Asset Management Agency Gary Leyden NDRC Amy Neale NDRC Dermot Casey Near Future Cody Mayoh Nova UCD Sean Blanchfield Page Fair/Scale Front Louise Phelan Paypal John Murphy PwC Joe Tynan PwC John W Pryor Rocket Space Muirne Laffen RTE Digital Alan Costello Ruby Consultanting Stephen Mason Salesforce Kate Gaynor Salesforce Rachel Kingston SAP Startup Focus James Crawford SAP Startup Focus Mark Ferguson Science Foundation Ireland Sean O’Sullivan SOS Ventures Gene Murphy Start Local, FCR Media Ireland Niamh Bushnell Startup Commissioner Aine Collins T.D. and Member of the Oireachtas Committee on Jobs, Enterprise & Innovation Eamonn Leonard The Web Summit Conor Stanley Tribal VC Vinny Cahill Trinity College Dublin Karl Aherne Wayra Ireland Myra Garrett William Fry Andrew McIntyre William Fry Ivor Banim William Fry
  14. Foreign Direct Investment

  15. €6.3bn UNITED KINGDOM €2.0bn USA AND CANADA €0.2bn LATIN AMERICA

    €1.2bn ASIA/PACIFIC €3.6bn NORTHERN EUROPE ENTERPRISE IRELAND CLIENT EXPORTS BY TERRITORY 2013 €0.8bn SALES TO IRISH DAIRY BOARD €0.7bn CENTRAL EUROPE, CIS AND RUSSIA €2.0bn SOUTHERN EUROPE, MIDDLE EAST, AFRICA AND INDIA (SEMEAI) €0.3bn UNSPECIFIED SUPPORTING IRISH COMPANIES EMPLOYED IN ENTERPRISE IRELAND CLIENT COMPANIES AT THE END OF 2013 149,718 FULL-TIME 26,032 PART-TIME €20.28bn 2013 SPEND IN THE IRISH ECONOMY BY ENTERPRISE IRELAND CLIENT COMPANIES
  16. None
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  19. Startup Ireland Projects 2015 Entrepreneur Careers Fair Monday 17th November

    in the Mansion House “If we want to increase the pipeline of people choosing an entrepreneurial career, then Ireland must encourage entrepreneurship as a norm rather than an exception.” Entrepreneurship Forum Report 2014 Culture Change: Increasing the pipeline of entrepreneurs in Ireland through culture change is essential to Ireland’s prosperity. As the opening event of ‘Global Entrepreneurship Week’ the fair will provide structured information from enterprise support agencies on the supports available for entrepreneurship to the public, students, careers guidance professionals. This will be complemented by a parallel series of talks by entrepreneurs on why they chose entrepreneurship as a career. Students 2 Startups Bringing students and startups together “The potential career path of entrepreneurship must be inspired from a person’s early years within the education system.” Entrepreneurship Forum Report 2014 Education: Entrepreneurship is a ‘learning by doing’ activity and one of the best ways to develop entrepreneurial capabilities is through direct exposure to entrepreneurship by working with a startup. Startup Ireland currently help match student interns and student projects with appropriate startups through our website database. Helping provide an environment conducive to entrepreneurship PreBudget Submission: We produce an annual detailed preBudget submission on behalf of the startup sector to help provide an environment that is pro-startup and reduces some of the risks associated with becoming an entrepreneur. Our submission is put out to public consultation to receive the input of the stakeholders in the startup sector. Our submission also reflects international best practice through our membership of the Startup Nations network. “Startup Island” Annual Survey Accurate Data on Ireland’s startup sector: The need for reliable statistics on the Irish startup sector to help inform policy was highlighted by the Activating Dublin report in 2013 and by the Report of the Entrepreneurship Forum in 2014. Startup Ireland’s first ‘Startup Island’ annual survey was completed in 2014 and will be an annual project to help provide quantitative data on Ireland’s startup sector.
  20. “Startup Island” Annual Awards Strengthening the Ecosystem: The purpose of

    these awards is to act as a catalyst to those providing support services to the startup sector (startup incubator/accelerators, mentors, angel investors, accountants, lawyers, patent experts, networking groups, co-working space etc.) to help strengthen and deepen the ecosystem. The objective is to encourage Ireland’s biggest corporates and professional service providers to allocate resources and strategic focus within their organisations to supporting the startup sector towards the goal of making Ireland a global startup hub by 2020. Guides for Startups Resource Guides: We provide a one-stop portal containing guides for startups in search of services through our Startup Ireland websites and infographics. Startup Ireland’s online presence includes websites for each city (such as www. startupdublin.ie, www.startupcork.ie etc.), infographics on over 150 resources available to startups in Ireland and a Linkedin Group of 5,000 members and Twitter account of 10,000 followers. Startup Gathering An international startup competition promoting Ireland’s startup ecosystem International Profile: Promoting Ireland as an international destination for startups is essential to raising the profile of Ireland’s innovation ecosystem on the international stage. The Startup Gathering will help showcase Ireland’s innovation ecosystem to the world by running an annual startup competition under the sector headings that match the industry hubs that are developing in each of our cities. Corporate2Startups Working Group Collaboration: Better linkages between the startup sector and the multinationals located in Ireland is essential to help cross fertilisation and to grow world class startups. The crucial spillover benefits of effective clusters of multinationals and startups are essential for innovation and attracting more R&D jobs to Ireland. This working group will include representatives from both sides of the innovation interface and will work towards practical measures to improve synergy and interfaces between corporates and startups in Ireland. Startup Ireland Projects 2015
  21. Startup Ireland Team Eoin Costello Co Founder Startup Ireland Eoin

    has worked on all sides of the business of startups, launching them as CEO (Novara Technology (t/a Register. ie/Host.ie–20 staff), Omniserve (4 staff), Costello Jewellers (10 staff)), growing them successfully to exit, studying them (University of Ulster Masters Dissertation presented to the Minister for Jobs, Enterprise & Innovation), investing in them (fund manager at Legal&General Investments UK) and supporting them through his role at DIT Hothouse Incubation Centre and co founding Startup Ireland. Fionnuala Healy Tech entrepreneur/consultant An active member of the startup community, Fionnuala is a qualified Engineer with a Masters in IT and a MBA. She has over 16 years’ experience including 6 years running an ICT consultancy. She has led and delivered complex engineering and IT global projects and worked from concept to MVP with several startups. As CTO of Gotcha Ninjas, an EdTech startup, Fionnuala developed a particular interest in effectively using big data and the resulting data security, protection, and privacy issues. Karl Aherne Managing Director, Wayra Ireland Karl launched Wayra Ireland in 2012 investing in leading startups and entrepreneurs to accelerate their commercial development. Previously responsible for innovation in Telefonica Ireland, Karl built successful multi-million euro revenue businesses including Ireland’s O2 Money card (winner 2012 Best Global Prepaid Card), Ireland’s first Carrier Billing platform and Telefonica Group’s first App Development business.Founder of two startups and board advisor to several others, Karl is also a director of Boardmatch Ireland and Telfin Limited..
  22. Eamon Leonard Founder/Advisor/Angel/Organiser Eamon is a founder, advisor to startups,

    angel investor, and tech community organiser. Based in Ireland, he sold his company, Orchestra (a Platform-as-a-Service), to Engine Yard Inc., in 2011. There, he held the roles of VP Engineering and VP Developer Relations until August 2014. He is currently in the process of founding a distillery, and will continue to invest in startup teams, products and opportunities.He serves as Chief Community Officer & EiR at Web Summit. Gene Murphy Founder/Mentor/Event Organiser Gene works in Startups and is currently based at fcrmedia. ie publishers of goldenpages.ie as a Go to Market Manager. Gene is a graduate of the tech accelerator program Launchpad, Enterprise Ireland’s Internet Growth Acceleration Program, can be found mentoring up and coming Irish Startups, organising events in his spare time and is a co founder at Startup Ireland. Startup Ireland Team Sean Blanchfield Technology Entrepreneur Sean is a tech founder, investor, mentor and startup community organiser. He previously co founded DemonWare, the online technology firm that powers Call of Duty, the world’s most successful video game franchise. He’s been involved in many other companies, including Phorest, Jolt and ScaleFront. He also started Techpreneurs,. He is now 100% focused on PageFair, on a mission to save the free web by allowing website publishers to serve ads that don’t suck to adblock users.
  23. Thank You Many thanks to our Vision2020 Project Manager Deirdre

    Murphy. Deirdre took what was an embryonic project and, through a lot of hard work, focus and commitment, made it into a fantastic event. Startup Ireland relies on committed volunteers such as Deirdre, we are very grateful for her input. A big thank you to Karl Aherne, Amy Hore, Gavan Drohan, James O’Brien- Moran and all the team at Wayra Ireland for all their support and resources. Thanks to Paddy Flynn, Valerie Legrand and Google Ireland for their support and providing us with a fantastic facility to host our Vision2020 Dublin forum.
  24. Vision2020 Dublin Dublin to be a global tech startup hub

    by 2020 Startup Ireland bring you this forum in partnership with: