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    <title>Dimitrios Papatsanis</title>
    <description>Dimitrios Papatsanis is the Head of SEO at NETSTEPS.GR, leading data-driven strategies that help e-commerce brands boost visibility, traffic, and revenue. With extensive experience in technical SEO, content strategy, and AI-driven search optimization, he specializes in turning complex SEO challenges into measurable business growth. Dimitrios is passionate about educating brands on sustainable SEO practices and bridging the gap between creativity, data, and performance.</description>
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      <title>Debunking SEO Myths in Fashion E-commerce 2025</title>
      <description>The presentation “Debunking SEO Myths in Fashion E-commerce 2025” explores the most common misconceptions surrounding SEO in the fashion industry and reveals the truths behind them. Presented by Dimitrios Papatsanis and Anastasia Kalogirou from NETSTEPS.GR, it highlights how SEO is not a one-time effort or a guaranteed shortcut to success, but an evolving, strategic process that demands consistency, quality, and collaboration. Through real data, industry insights, and examples from fashion e-commerce, the session empowers brands to make informed decisions, invest wisely in SEO, and focus on sustainable, long-term digital growth.</description>
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      <pubDate>Fri, 10 Oct 2025 00:00:00 -0400</pubDate>
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