Community Workds for Business - ZendCon 2012

Being part of the community is not just great to support the open-source movement, but it also is great for business. Why is it that big companies invest in open-source projects and how can your business benefit from participation? In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it.

Transcript

1. Community Works For business
2. Who uses open-source?
3. Who contributes back?
4. Business involvement?
5. But I’m a developer!
6. Convince your bosses
7. PHP Community
8. Organizing events
9. Build projects
10. Volunteers
11. Pay themselves
12. Need support
13. Why participate?
14. Example • it's good for the health of the language • it's good for business • depends on the usage of language / technology • target the audience that become your promoters • good sentiment around the company and brand (brand awareness) • build relationships one-on-one and give demos • a great way to recruit for your company • community feedback about your company • keeping in touch with community Thanks to Elizabeth Naramore for providing feedback
15. Example • learn technology in an early stage • get in touch with people to provide support • follow up on technological evolutions and trends • easier finding partners, customers or new employees Thanks to Thijs Feryn for providing feedback
16. Example • visibility to potential employees and partners • giving something back to the community • building a business on top of quality open source projects • being part of a fun and engaging group Thanks to Wim Godden for providing feedback
17. Example • access to everyone’s best practices + innovation • share best technical solutions • cooperate on a technical level - compete on a business level • real multiplier (e.g. US Government) for reusable infrastructure • making the difference • buy once, get improvements back for free indefinitely • more secure products Thanks to Jeffrey McGuire for providing feedback
18. Example • learn internals of open-source projects • meeting experts for support and advice • finding new ways to offer better services • finding gratitude in “giving back”
19. Summary • keeping up-to-date on new technologies • establishing support and advice networks • feedback on your products / services • great for hiring new employees • great for finding new customers
20. How getting involved?
21. Report bugs
22. Fix issues or add features
23. Write documentation
24. Provide translations
25. Other ways to help
26. Room for user groups
27. Buy beer for events
28. Sponsor events
29. Provide hosting
30. Give us developers
31. What’s the ROI?
32. Long term investment
33. Create partnerships
34. Get valuable feedback
35. Brand awareness
36. Beta testing
37. Buy once, use forever
38. Hiring and recruitment
39. Support and assistance
40. Market leader
41. Community works!
42. Community feedback
43. Community Interactions
44. Improved products
45. Product Evangelists
46. Give little, get much
47. Beware of dangers!
48. Arrogance
49. High Expectations
50. Everything for granted
51. Don’t build on others’ rep
52. Earn the seat at the table
53. Summary
54. Invest in communities
55. Give because you want to
56. Earn respect
57. Do better business
58. Thank you
59. community works: http://www.flickr.com/photos/ 76029035@N02/6829419407 using open-source: http://www.flickr.com/photos/joshholmes/ 6775970225 wall street: http://www.flickr.com/photos/ensh/3867767246/ skoop: http://www.flickr.com/photos/stuartherbert/8062116808 bosses: http://www.flickr.com/photos/innovate360/6314081175 phpnw11: http://www.flickr.com/photos/stuartherbert/ 6231772651/ phpbenelux: http://www.flickr.com/photos/joshholmes/ 6774829421 joindin: http://www.flickr.com/photos/joshholmes/6779894817 volunteers: http://www.flickr.com/photos/stuartherbert/ 6230059226 cash register: http://www.flickr.com/photos/stevensnodgrass/ 4034636727/ support: http://www.flickr.com/photos/dominicspics/5559345297/ questions: http://www.flickr.com/photos/oberazzi/318947873 signup: http://www.flickr.com/photos/ goldendragon613/296795071 bugs: http://www.flickr.com/photos/goingslo/4523034319 repairs: http://www.flickr.com/photos/urban_outlaw/2683334422 documentation: http://www.flickr.com/photos/ sixteenmilesofstring/2476311752 translations: http://www.flickr.com/photos/jeremybrooks/ 2175042537 red cross: http://www.flickr.com/photos/tk_five_0/2312700765 server rack: http://www.flickr.com/photos/traftery/2467633331 rasmus: http://www.flickr.com/photos/arnaudlimbourg/ 5165138896 roi: http://www.flickr.com/photos/epsos/5394616925/ long term investment: http://www.flickr.com/photos/teegardin/ 6093690339 partnerships: http://www.flickr.com/photos/macaco9/5820706157 boomerang: http://www.flickr.com/photos/cogdog/5389653746/ space: http://www.flickr.com/photos/nasamarshall/7637356614/ recruitment: http://www.flickr.com/photos/streamishmc/ 5743450139 lion: http://www.flickr.com/photos/amhuxham/6859625396 feedback: http://www.flickr.com/photos/oemebamo/2542415550 success: http://www.flickr.com/photos/kevint/85911467 danger: http://www.flickr.com/photos/jonathangill/5338645910 arrogance: http://www.flickr.com/photos/brostad/3420765336 sagrada familia: http://www.flickr.com/photos/joangs/3603305604 money: http://www.flickr.com/photos/ 9731367@N02/6988272680 table: http://www.flickr.com/photos/stanfordedtech/3932292426/ clue bat: http://www.flickr.com/photos/trombonekenny/ 2509085987 investing: http://www.flickr.com/photos/mytudut/5189224326/ free will: http://www.flickr.com/photos/scramblerman/292214579 beach: http://www.flickr.com/photos/victoriawhite/4972555193 mountains: http://www.flickr.com/photos/dcsl/3268208595/
60. https://joind.in/7582