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    <title>Emily Hill Training</title>
    <description>An independent trainer with 20 years experience. Emily Hill offers AI training, SEO training and copywriting training to individuals, groups and teams. Public courses are available via University of Cambridge Professional and Continuing Education, and brightonSEO.</description>
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      <title>Breaking the template: Subverting AI copywriting frameworks for SERP differentiation</title>
      <description>Generative AI defaults heavily to templates, making outputs instantly recognisable as AI. This presentation, given at brightonSEO in April 2026, explores 7 syntactic templates that are over-represented in AI content and offers guidance in how to subvert them.</description>
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      <content:encoded>Generative AI defaults heavily to templates, making outputs instantly recognisable as AI. This presentation, given at brightonSEO in April 2026, explores 7 syntactic templates that are over-represented in AI content and offers guidance in how to subvert them.</content:encoded>
      <pubDate>Wed, 29 Apr 2026 00:00:00 -0400</pubDate>
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      <title>AI Search for Freelancers</title>
      <description>'AI Search for Freelancers: How to optimise your clients' content (and your own!) for LLMs and AI Overviews.'  A one-hour masterclass delivered by AI trainer Emily Hill. Advice for freelance writers, PRs and SEOs about how to approach the emerging discipline of AI search optimisation in order to create a paid client service.   </description>
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      <content:encoded>'AI Search for Freelancers: How to optimise your clients' content (and your own!) for LLMs and AI Overviews.'  A one-hour masterclass delivered by AI trainer Emily Hill. Advice for freelance writers, PRs and SEOs about how to approach the emerging discipline of AI search optimisation in order to create a paid client service.   </content:encoded>
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