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Crafting a Design Challenge

158df2ad2d800432b505bb1b0e6308c8?s=47 Ghis
June 26, 2020

Crafting a Design Challenge

158df2ad2d800432b505bb1b0e6308c8?s=128

Ghis

June 26, 2020
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  1. #Designchallenge Crafting a Design Challenge How to craft the right

    design challenge without a solution in mind Ghis
  2. imagine

  3. Illustrations by @manfredsteger | www.pixabay.com

  4. Illustrations by @manfredsteger | www.pixabay.com

  5. Illustrations by @manfredsteger | www.pixabay.com

  6. Solution-ing mode

  7. Illustrations by @manfredsteger | www.pixabay.com

  8. None
  9. Collective solution-ing is powerful but sometimes it exclude possibilities of

    generating potential design opportunities.
  10. None
  11. But what if we bring the team back to the

    question instead of an answer?
  12. Questions?

  13. Questions are opportunities to lead the innovation spirit in your

    team. To craft the right question, you will set yourself up for an endless spectrum of fruitful answers (ideas).
  14. None
  15. The origin

  16. Harvard Business Review “Its origins can be traced back to

    Min Basadur and his early days as a creative manager at Procter & Gamble back in the early-1970s”
  17. Min Basadur Teacher He is a teacher and researcher best

    known for his work in applied creativity and as the developer of the patented Simplexity Thinking System for improving workplace creativity. http://www.howmightwe.com
  18. How Might We

  19. How Might We Descriptive, solution-oriented

  20. How Might We Optimistic, generative not preceptive

  21. How Might We Collaborative and inclusive

  22. Remember

  23. Every challenge is an opportunity for design. By framing your

    challenge as a How Might We question, you’ll set yourself up for an innovative solution.
  24. Illustrations by @manfredsteger | www.pixabay.com

  25. By defining themes and insights, you’ve identified problem areas that

    pose challenges to the people you’re designing for. Now, try reframing your insight statements as How Might We questions to turn those challenges into opportunities for design.
  26. How Might We begin? The 3-steps process

  27. I. You will naturally find yourself surrounded by so much

    information, data insights and problem statements. Take some of these statements and revise them to questions instead Illustrations by @manfredsteger | www.pixabay.com
  28. II. Create as many HMW questions as you can. It

    is recommended to write down a minimum of 10 questions. The questions need to address potential design opportunities. Your aim is quantity over quality at this stage. Illustrations by @manfredsteger | www.pixabay.com
  29. III. Start refining and shortlist HMW statements that are NOT

    too narrow (inspiring yet can be expanded into various solutions) or too broad (easy to generate possible answers). Treat it as a process, you need to find the right balance. Illustrations by @manfredsteger | www.pixabay.com
  30. & Asking the wrong question Answering the wrong question

  31. & Asking the wrong question Answering the wrong question If

    the organisation is business, technology- driven or under pressure to ship fast with no added value to the user. Even if the answer is right, the wrong question will lead you to nowhere.
  32. How do I know if the questions are good enough?

  33. More questions…

  34. Do I have a solution in my question? You want

    to aim for the sweet spot. A question with a solution embedded is easy to spot. Your question, however, needs to inspire and broad enough but not too abstract. Narrow but not too directive.
  35. Is my question inspiring? You will know you have a

    good HMW question if it allows you to generate 10 or more radically different ideas.
  36. Do I need to include a persona or user segment?

    If you don’t have personas in place, identify user segmentation by user demographic or their unique behaviours — Adding a need or the user in your question, makes it even better.
  37. Is there an important moment for users as part of

    the journey? You need to be specific when you identify a friction point in the customer journey or potential improvement to ensure the journey is seamless.
  38. In summary… Do I have a solution in my question?

    Is my question inspiring? Do I need to include a persona or user segment? Is there an important moment for users as part of the journey?
  39. Let’s practice!

  40. What’s wrong with these HMW statements?

  41. HMW launch a new app that makes healthy eating cool

    for teens?
  42. HMW launch a new app that makes healthy eating cool

    for teens? Illustrations by @manfredsteger | www.pixabay.com HMW inspire teens around the topic of healthy eating?
  43. HMW grow our ride-hailing business?

  44. HMW grow our ride-hailing business? Illustrations by @manfredsteger | www.pixabay.com

    HMW extend the company’s iconic position to services beyond ride-hailing?
  45. HMW design the ultimate air travel experience?

  46. HMW design the ultimate air travel experience? Illustrations by @manfredsteger

    | www.pixabay.com HMW make airline travel more convenient for single parents travelling with children?
  47. HMW leverage technology to help families feel safe and connected?

  48. HMW leverage technology to help families feel safe and connected?

    Illustrations by @manfredsteger | www.pixabay.com HMW design communication technologies that connect parents and children as they enter the house?
  49. That’s it

  50. Illustrations by @manfredsteger | www.pixabay.com

  51. Questions