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    <title>Frank Heijdenrijk</title>
    <description>Frank uses Speaker Deck mostly to share presentations of events that he has done during the last year. If you're interested in any of the topics discussed in the presentations, feel free to reach out.</description>
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      <title>Content Repurposing Workflow</title>
      <description>Here's the deck that I created for the online presentation. It seems that turning it into a PDF scrambled the lay out a little bit but the information still stands. This is the easiest way to turn an existing piece of content into many pieces of content; works for both your old blog posts and guides but also the latest ones you've published.

I use the same strategy for https://woopsocial.com because it is just the easiest way to increase the total reach that your social media posts are getting, which I then push back to the original article, blog or guide. Overall this increases our traffic significantly while also ensuring that the workflow can be reproduced by any of our team members. </description>
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      <content:encoded>Here's the deck that I created for the online presentation. It seems that turning it into a PDF scrambled the lay out a little bit but the information still stands. This is the easiest way to turn an existing piece of content into many pieces of content; works for both your old blog posts and guides but also the latest ones you've published.

I use the same strategy for https://woopsocial.com because it is just the easiest way to increase the total reach that your social media posts are getting, which I then push back to the original article, blog or guide. Overall this increases our traffic significantly while also ensuring that the workflow can be reproduced by any of our team members. </content:encoded>
      <pubDate>Wed, 10 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://speakerdeck.com/fheijd/content-repurposing-workflow</link>
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