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noteの急成長を支えるデータ分析の舞台裏
Go Ando
April 10, 2019
Technology
58
22k
noteの急成長を支えるデータ分析の舞台裏
2019.04.10に開催されたData Analyst Meetup Tokyo Vol.9の登壇資料です。
Go Ando
April 10, 2019
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Transcript
ͷٸΛࢧ͑Δσʔλੳͷཪ
Data Analyst Meetup Tokyo Vol.9 ࣗݾհ GO ANDO THE GUILD
/ UXɾUI Designer 1. SIer ͰΩϟϦΞελʔτ ɾ େن։ൃͰσεϚʔνΛଟܦݧ ɾ ւ֎ࣄۀ։ൃͰւ֎Ͱൃ۷ 2. ݕࡧΤϯδϯϕϯνϟʔ ۀ ɾ ถࠃελʔτΞοϓͱڞಉ։ൃ 3. ಠཱͯ͠ΞϓϦσϕϩούʔʹ ɾ App Store ຊ૯߹1ҐΛؤுͬͯ֫ಘ 4. THE GUILD ۀ ← ͍·͜͜ ɾ U-NEXTσβΠϯސ ɾ noteσʔλੳνʔϜ ɾ IBMʹങऩ͞Εͯऴྃ ɾ YAMAP CXO
Data Analyst Meetup Tokyo Vol.9 ຊͷςʔϚ ͷٸΛࢧ͑Δσʔλੳͷཪ
0 5,000,000 10,000,000 2014/4 2014/10 2015/4 2015/10 2016/4 2016/10 2017/4
2017/10 2018/4 2018/10 1,059ສ ݄ؒΞΫςΟϒϢʔβʔͷਪҠ noteͷMAU͕1000ສਓΛಥഁʂ MAUͱձһొऀͷ͜Ε·ͰͷਪҠ ձһొऀͷਪҠ 0 500,000 1,000,000 2014/42014/112015/6 2016/1 2016/8 2017/32017/102018/52018/12 101ສ 2019.1 2018.1 2017.1 2016.1 2015.1 2019.1 2018.1 2017.1 2016.1 2015.1
0 5,000,000 10,000,000 15,000,000 2014/4 2014/7 2014/10 2015/1 2015/4 2015/7
2015/10 2016/1 2016/4 2016/7 2016/10 2017/1 2017/4 2017/7 2017/10 2018/1 2018/4 2018/7 2018/10 2019/1 ݄ؒΞΫςΟϒϢʔβʔͷਪҠ 2019.1 2018.1 2017.1 2016.1 2015.1 1,311ສ
None
0 5,000,000 10,000,000 15,000,000 2014/4 2014/7 2014/10 2015/1 2015/4 2015/7
2015/10 2016/1 2016/4 2016/7 2016/10 2017/1 2017/4 2017/7 2017/10 2018/1 2018/4 2018/7 2018/10 2019/1 ݄ؒΞΫςΟϒϢʔβʔͷਪҠ ਂ$90ब 1,311ສ 2019.1 2018.1 2017.1 2016.1 2015.1
None
0 5,000,000 10,000,000 15,000,000 2014/4 2014/7 2014/10 2015/1 2015/4 2015/7
2015/10 2016/1 2016/4 2016/7 2016/10 2017/1 2017/4 2017/7 2017/10 2018/1 2018/4 2018/7 2018/10 2019/1 ݄ؒΞΫςΟϒϢʔβʔͷਪҠ 1,311ສ ਂ$90ब σʔλੳνʔϜൃ 2019.1 2018.1 2017.1 2016.1 2015.1
Data Analyst Meetup Tokyo Vol.9 ᶃ ٸ͢Δnote͔ͩΒͦ͜ඞཁͩͬͨσʔλࢪࡦ ຊ͓͢͠Δ͜ͱ̎ ᶄ ΫϦΤΠλʔϑΝʔετͷҝͷσʔλ׆༻
Data Analyst Meetup Tokyo Vol.9 ᶃ ٸ͢Δnote͔ͩΒͦ͜ඞཁͩͬͨσʔλࢪࡦ
Data Analyst Meetup Tokyo Vol.9 ॳͷ՝ • σʔλੳνʔϜൃ࣌ɺKPI͕ఆ·͍ͬͯͳ͔ͬͨ • ྔ͍ͬͯΔ͕ɺ࣭ʹؔ͢ΔࢦඪΛݟ͍ͯͳ͔ͬͨ
• ͦΕʹؔΘΒͣٸʹεέʔϧ͍ͯͨ͠ ඇৗʹةݥ
Data Analyst Meetup Tokyo Vol.9 ԿΛ࠷ॏཁKPIʹ͔ͨ͠ note ͷϛογϣϯ ʮͩΕ͕࡞Λ͡Ίɺଓ͚ΒΕΔΑ͏ʹ͢Δ͜ͱʯ
Data Analyst Meetup Tokyo Vol.9 ԿΛ࠷ॏཁKPIʹ͔ͨ͠ KPI ᶃ : ࡞׆ಈ։࢝ͷస
KPI ᶄ : ࡞׆ಈͷܧଓ note ͷϛογϣϯ ʮͩΕ͕࡞Λ͡Ίɺଓ͚ΒΕΔΑ͏ʹ͢Δ͜ͱʯ
࡞ऀ͕ू·Δ ίϯςϯπ ͕૿͑Δ ಡऀ͕ू·Δ γΣΞ͞ΕΔ ೝ͕૿͑Δ ίϯςϯπ ͕ചΕΔ noteͷϞσϧ by
CXOਂ
noteͷϞσϧ by CXOਂ ࡞ऀ͕ू·Δ ίϯςϯπ ͕૿͑Δ ಡऀ͕ू·Δ γΣΞ͞ΕΔ ೝ͕૿͑Δ ίϯςϯπ
͕ചΕΔ /FUXPSL&⒎FDU ωοτϫʔΫޮՌ
Data Analyst Meetup Tokyo Vol.9 ωοτϫʔΫޮՌ • ن͕େ͖͍΄ͲϢʔβʔʹͱͬͯͷՁ͕େ͖͘ͳΓɺͦΕ͕ଞͷ ϢʔβʔΛҾ͖͚ɺن͕͞Βʹେ͖͘ͳΔϝΧχζϜɻ •
ҰൠతʹɺωοτϫʔΫޮՌΛ࣋ͭαʔϏεاۀͰɺͦͷن ͱՁͷؒʹڧ͍૬ؔੑ͕͋Δͱ͍ΘΕ͓ͯΓɺAmazonUberͳͲ ͕ྫͱͯ͋͛͠ΒΕΔɻ Network Effect
UberͷωοτϫʔΫޮՌ ग़యIUUQTUXJUUFSDPNEBWJETBDLTTUBUVT
Data Analyst Meetup Tokyo Vol.9 ෛͷωοτϫʔΫޮՌ • ਖ਼ͷωοτϫʔΫޮՌ͕ಇ͔ͳ͍߹ɺωοτϫʔΫޮՌ͕ٯํʹ Өڹͩ͢͠ɻ •
ωοτϫʔΫͷ౷࣏ʹࣦഊ͢ΔͱɺωοτϫʔΫ͕͢Δ΄Ͳʹ࣭ ͕Լ͍ͯ͘͠ɻ • ϓϥοτϑΥʔϜͷཧऀͱͯ͠հೖ͖͢ϙΠϯτΛɺϦεΫΛ ੳ্ͨ͠Ͱ໌֬ʹ͢Δඞཁ͕͋Δɻ Negative Network Effect
Data Analyst Meetup Tokyo Vol.9 ωοτϫʔΫޮՌ͕ͨΒ͢ɺ͍҃ഁյ͢Δ̏ͭͷՁ 1. Connection - ଓੑ
2. Content − ίϯςϯπ 3. Clout - Өڹྗͷ͋Δਓ
Data Analyst Meetup Tokyo Vol.9 1. Connection - ଓੑ Ϣʔβʔ͕૿͑ΔࣄͰɺϢʔβʔಉ࢜ͷଓੑ͕૿͑ଟ༷ͳ
ίϛϡχςΟ͕ੜ·ΕαʔϏε͕׆ੑԽ͢Δɻ GOOD ࣭ͷ͍Ϣʔβʔ͕ೖ͖ͬͯͨ߹ɺͦΕͱܨ͕ͬͨطଘϢʔ βʔ͕ෆརӹΛඃΔɻnoteతʹεύϜϢʔβʔ͕֘ɻ BAD
Data Analyst Meetup Tokyo Vol.9 ChatRoulette 1. Connection ઓུʹࣦഊͨ͠αʔϏεͷྫ
Data Analyst Meetup Tokyo Vol.9 1. noteͱͯ͠Ͳ͏Connectionͱ͖߹͍ͬͯΔ͔ 1. ҟৗͷ؍ଌɾݕग़ 2.
εύϜϢʔβʔʹର͢Δੋਖ਼ɾקࠂ 3. அݻͨΔελϯεͷ໌ࣔ 4. ແ࣊൵ͳమṀ
None
Data Analyst Meetup Tokyo Vol.9 2. Content - ίϯςϯπ ΑΓଟ͘ͷίϯςϯπ͕ϓϥοτϑΥʔϜʹੜ·ΕΔ͜ͱͰɺ
Ϣʔβʔ͕ଟ͘ͷίϯςϯπʹग़ձ͏ࣄ͕ग़དྷΔɻ Ձͷஶ͍͘͠ɺ·ͨϢʔβʔΛෆշʹͤ͞Δίϯςϯ π͕ྔ࢈͞ΕΔɻ BAD GOOD
Data Analyst Meetup Tokyo Vol.9 2. Content ઓུʹࣦഊͨ͠αʔϏεͷྫ Myspace
Data Analyst Meetup Tokyo Vol.9 2. noteͱͯ͠ContentͱͲ͏͖߹͍ͬͯΔ͔ 1. ਓྗͷ८ճʹΑΔ࣭ͷ্ 2.
εέʔϧͷҝͷػցԽͷࢿ 3. ΩϡϨʔγϣϯɾύʔιφϥΠζͷࢿ
Data Analyst Meetup Tokyo Vol.9 3. Clout - Өڹྗͷ͋Δਓ ϓϥοτϑΥʔϜͰϢʔβʔ͕ӨڹྗΛߴΊɺࣾձతͳελʔ
͕ੜ·ΕΔɻ Winner-Takes-All తͳݱ͕ى͖ɺελʔʹΞςϯγϣϯ͕ Ұۃूதͯ͠͠·͍ɺՁͷ͋Δίϯςϯπ͕ຒΕΔɻ BAD GOOD
Data Analyst Meetup Tokyo Vol.9 3. noteͱͯ͠CloutͱͲ͏͖߹͍ͬͯΔ͔ 1. ϥϯΩϯάͳͲউऀ૪ୣͷΈͷഉআ 2.
৽نࢀೖऀ͕ຒΕͳ͍ҝͷΩϡϨʔγϣϯ 3. ϚονϯάɾΞϧΰϦζϜͷࢿ
Data Analyst Meetup Tokyo Vol.9 ·ͱΊ 1. ωοτϫʔΫޮՌΛ࠷େԽ͢ΔͨΊʹɺྔΑΓ ࣭ͷॏࢹʹస 2.
ίϛϡχςΟͷ࣭ͷҡ࣋ͷҝʹੵۃతʹհೖ 3. εέʔϧͷҝͷΞϧΰϦζϜͷྗ͕࠷େͷ՝
Data Analyst Meetup Tokyo Vol.9 ᶄ ΫϦΤΠλʔϑΝʔετͷҝͷσʔλ׆༻
Data Analyst Meetup Tokyo Vol.9 ϢʔβʔཧղͷͨΊͷੳͷख๏ ఆྔ ఆੑ ҙࣝ ແҙࣝ
Ξϯέʔτ ϩάσʔλ ؍ ΠϯλϏϡʔ
Data Analyst Meetup Tokyo Vol.9 ϢʔβʔཧղͷͨΊͷੳͷख๏ ఆྔ ఆੑ ҙࣝ ແҙࣝ
Ξϯέʔτ ϩάσʔλ ؍ ΠϯλϏϡʔ
Data Analyst Meetup Tokyo Vol.9 ϩά͚ͩʹཔͬͨσʔλੳ ϢʔβʔࢹͰͷσʔλͷ͕Γ EMPATHY MAP CANVAS
ߟ͑Δ ݴ͏ʴ͢Δ ݟΔ ฉ͘ SEEING THINK & FEEL HEARING SAY & DO σʔλੳͷख๏ ఆྔ ఆੑ ҙࣝ ແҙࣝ Ξϯέʔτ ϩάσʔλ ؍ ΠϯλϏϡʔ
Data Analyst Meetup Tokyo Vol.9 ʮਓʯΛΑΓਂ͘ཧղ͢Δʹଟ֯తͳσʔλͷղऍ͕ඞཁ ϢʔβʔࢹͰͷσʔλͷ͕Γ EMPATHY MAP CANVAS
ߟ͑Δ ݴ͏ʴ͢Δ ݟΔ ฉ͘ SEEING THINK & FEEL HEARING SAY & DO σʔλੳͷख๏ ఆྔ ఆੑ ҙࣝ ແҙࣝ Ξϯέʔτ ϩάσʔλ ؍ ΠϯλϏϡʔ WHY? WHY? W HY? WHY? W H Y? W H Y?
Data Analyst Meetup Tokyo Vol.9 ϩά͚ͩͰΒͳ͍noteͷՁ NPSͱͷ ૬ؔ ຬ ຬ
ฏۉ 3.52 (N=499) ૬ؔ 0.4 ͱͯ͠ͷงғؾ͕ྑ͍ ֎؍ɾσβΠϯ͕ྑ͍ ಡऀ͔ΒͷԠεΩ͕ྑ͍ ΤσΟλʔ͕͍͍͢ ଟ͘ͷਓʹಡΜͰΒ͑Δ ༗ྉػೳ͕ྑ͍ 0.50 0.45 0.40 0.35 0.30 0.25 1 1.5 2 2.5 3 3.5 4 4.5 ߘͷϋʔυϧ͕͍
Data Analyst Meetup Tokyo Vol.9 ϩά͚ͩͰΒͳ͍noteͷՁ ॻ͘͜ͱָ͕͍͔͠Β งғؾ͕Α͍͔Β ࣗͷεΩϧΞοϓͷͨΊ උͱͯ͠
՝ۚػೳ͕͋Δ͔Β σβΠϯ͕Α͍͔Β ࣄʹܨ͕Γͦ͏͔ͩΒܨ͕Δ͔Β ଟ͘ͷਓʹಡΜͰΒ͑Δ͔Β ΫϦΤΠλʔઢͷӡӦ͔ͩΒ ॻ͘ཧ༝Top3ʮָ͍͠ʯʮงғؾʯʮεΩϧΞοϓʯ
Data Analyst Meetup Tokyo Vol.9 ΫϦΤΠλʔϑΝʔετͷҝͷσʔλ׆༻ Ͳ͏ͨ͠Βʮָ͘͠ʯ࡞׆ಈΛଓ͚ͯΒ͑Δ͔ɺ Λਂ͘ཧղ͢ΔͨΊʹɺ ఆੑσʔλ͕ͦ͜noteͷ࠷ॏཁσʔλͰ͋Δɻ
Data Analyst Meetup Tokyo Vol.9 ৫ԣஅతͳnoteͷσʔλੳνʔϜ ! " THE GUILD
$ CEO % CXO Enginnering % & & ' Data Scientist Director ( ' CTO Designer %
Data Analyst Meetup Tokyo Vol.9 noteʹ͓͚Δσʔλઓུ·ͱΊ ᶃ ίΞόϦϡʔɾϛογϣϯʹԠͨ͡KPIઃܭ ᶄ ྑ࣭ͳωοτϫʔΫΛҡ࣋͢ΔͨΊͷσʔλઓུ
ᶅ ΫϦΤΠλʔϑΝʔετͷͨΊͷఆੑσʔλ׆༻ ᶆ ৫ԣஅతͳσʔλ׆༻ͷਪਐ
noteͷ͜Ε͔Β Data Analyst Meetup Tokyo Vol.9 • noteͷσʔλ׆༻·ͩ·ͩൃల్্ • ΫϦΤΠλʔࣗͷσʔλͷఏڙ
• ύʔιφϥΠθʔγϣϯͷࢿ
σʔλαΠΤϯςΟετืूதͰ͢ * ಛʹػցֶशܥ * ಛʹࣗવݴޠܥ
Thank You ! goando @