Henry Chesbrough • Strategy Diamond • Patrick Stealer • Business Model Canvas (used in this course)! • Long Range Planning • Seizing the White Space • Escape Velocity http://timkastelle.org/blog/2012/01/eight-models-of-business-models-why-theyre-important/
• Technology and market insights: why is this problem so hard to solve? • Market size: how big is this market • Product: how do you do it • Service: pain killers or gain creating • Do customers feel better? Eliminate risk? • What make customers happy? Better outcome?
How will you package your product? • How will you price the offering? • How many will you sell • 估計的market size and market share是多少 • 通路能賣多少 • 通路的成本 • How many customer activations • How much will it cost to acquire a customer
startups are expensive • Without shared vision when co-design product/service • More management cost • Different goals and expectations • Ownerships are not clearly • Contact window may changes • IP issues