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    <title>Ridho Putradi S'Gara</title>
    <description>I help brands win the search game, whether that's Google's blue links or the AI answers showing up in ChatGPT, Perplexity, and Gemini.
 
As CEO of Search Agency, I lead a team that's worked with brands across Southeast Asia and globally to grow organic traffic, qualified pipeline, and revenue. We focus on the boring fundamentals that actually move rankings: technical SEO that gets pages crawled and indexed, content that answers real buyer questions, and links that earn trust instead of buying it.
 
What I'm seeing right now: search is splitting in two. The old SEO playbook (rank a page, get clicks) still works, but a growing share of buyer research is happening inside AI assistants where there is no click. Brands that adapt early will own the next decade of organic.
 
If you're a founder, marketing leader, or growth team trying to: 
• Rank for the keywords your buyers actually use 
• Get mentioned when buyers ask AI for recommendations 
• Build a content engine that compounds instead of burning cash 
• Audit why your traffic is stuck or declining
 
Let's talk. DM me here, or book a call at https://rpsg.co.id/book.
 
A few things I write about regularly on this profile: 
→ Practical SEO tactics that work in 2026 
→ How brands are showing up (or disappearing) inside AI search 
→ Behind-the-scenes lessons from running an agency</description>
    <link>https://speakerdeck.com/idowebid</link>
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    <lastBuildDate>2026-06-09 05:38:45 -0400</lastBuildDate>
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      <title>The Machine Readable Brand</title>
      <description>GEO so far has been a citation game, getting named in an answer a human reads. A second game has started on top of it, and this one has no human reading anything. This deck covers what agentic AI does to generative engine optimization: how an agent scoring vendors queries your structured data and drops anything it cannot parse, why fixing the schema markup you already have comes before adopting anything new, what the LLM-LD standard is trying to become, why the robots.txt templates going around cite stale bot names, how this shift looks from Jakarta with super-apps and Bahasa Indonesia, and how to measure AI visibility while it all plays out.

Read the full article on the Search Agency blog: https://search.agency/blog/agentic-ai-api-first-geo</description>
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      <content:encoded>GEO so far has been a citation game, getting named in an answer a human reads. A second game has started on top of it, and this one has no human reading anything. This deck covers what agentic AI does to generative engine optimization: how an agent scoring vendors queries your structured data and drops anything it cannot parse, why fixing the schema markup you already have comes before adopting anything new, what the LLM-LD standard is trying to become, why the robots.txt templates going around cite stale bot names, how this shift looks from Jakarta with super-apps and Bahasa Indonesia, and how to measure AI visibility while it all plays out.

Read the full article on the Search Agency blog: https://search.agency/blog/agentic-ai-api-first-geo</content:encoded>
      <pubDate>Fri, 03 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/idowebid/the-machine-readable-brand</link>
      <guid>https://speakerdeck.com/idowebid/the-machine-readable-brand</guid>
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      <title>Breaking Into an SEO Career When the Search Box Becomes an Answer</title>
      <description>SEO isn't dying, it's splitting in two. The old junior tasks got automated, but a bigger, better-paid layer just opened. Here's how to start your SEO career in 2026.

Read more on our blog here: https://search.agency/blog/how-to-start-seo-career-ai-search-era</description>
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      <content:encoded>SEO isn't dying, it's splitting in two. The old junior tasks got automated, but a bigger, better-paid layer just opened. Here's how to start your SEO career in 2026.

Read more on our blog here: https://search.agency/blog/how-to-start-seo-career-ai-search-era</content:encoded>
      <pubDate>Tue, 30 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/idowebid/breaking-into-an-seo-career-when-the-search-box-becomes-an-answer</link>
      <guid>https://speakerdeck.com/idowebid/breaking-into-an-seo-career-when-the-search-box-becomes-an-answer</guid>
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      <title>The AI Search Landscape</title>
      <description></description>
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      <pubDate>Tue, 09 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/idowebid/the-ai-search-landscape</link>
      <guid>https://speakerdeck.com/idowebid/the-ai-search-landscape</guid>
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      <title>The AI Search Playbook</title>
      <description>Most "AI search" content on the internet right now is either too abstract to act on, or too tactical to compound. I want to put the operating system I actually use with clients in front of more people in this region, specifically Series A founders and SME marketing leads who can't justify a six-month transformation but also can't keep losing share of voice every quarter.</description>
      <media:content url="https://files.speakerdeck.com/presentations/c95e29e33c0f4c3f97f75bfcc75c5ee9/preview_slide_0.jpg?39659399" type="image/jpeg" medium="image"/>
      <content:encoded>Most "AI search" content on the internet right now is either too abstract to act on, or too tactical to compound. I want to put the operating system I actually use with clients in front of more people in this region, specifically Series A founders and SME marketing leads who can't justify a six-month transformation but also can't keep losing share of voice every quarter.</content:encoded>
      <pubDate>Tue, 09 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/idowebid/the-ai-search-playbook</link>
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      <title>AI Search Optimization Process</title>
      <description>Here's how I do AI search optimization using StoryMint.</description>
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      <content:encoded>Here's how I do AI search optimization using StoryMint.</content:encoded>
      <pubDate>Tue, 09 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/idowebid/ai-search-optimization-process</link>
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