Jeroen Tjepkema is founder and CEO of MeasureWorks, a web performance company. In over 12 years Jeroen has gathered a broad knowledge of the online world, from cable television, the roll out of digital television to setting up one of the largest online banking applications in Europe. As an entrepreneur Jeroen is best known for his creativity, strategic thinking, product development and hard working mentality. With MeasureWorks the focus is on delivering Web Performance services, from a vast believe that speed and reliability are key drivers for online interaction and brand loyalty. Jeroen speaks frequently at events and conferences about web performance, analytics, mobile and end user experience. Next to this he is also very active with (co-)organizing events such as Startup & Measure, Dutch Web Performance & Operations Meetup, Velocity Conference Europe and the Dutch WebAnalytics Conference. https://speakerdeck.com/jeroentjepkema 2012-04-17 16:22:26 -0400 From page views, bounce rates and returned visits, behavior and social engagement. We’re on an endless journey to understand customer behavior and adapt our websites to being persuasive and conversion ready….But there’s a downside to all these improvements. We’re turning our customers into prosumers with high expectations about performance and interaction. Adapting to these changes and delivering the right real user experience will become the challenge for the coming years. Based on best practice examples, Jeroen Tjepkema, founder of the performance company MeasureWorks, will deliver insight into why expect things to be fast and how we engage with a website. From design, to performance and analytics, various aspects of user experience will be covered with concrete examples and guidelines. From page views, bounce rates and returned visits, behavior and social engagement. We’re on an endless journey to understand customer behavior and adapt our websites to being persuasive and conversion ready….But there’s a downside to all these improvements. We’re turning our customers into prosumers with high expectations about performance and interaction. Adapting to these changes and delivering the right real user experience will become the challenge for the coming years. Based on best practice examples, Jeroen Tjepkema, founder of the performance company MeasureWorks, will deliver insight into why expect things to be fast and how we engage with a website. From design, to performance and analytics, various aspects of user experience will be covered with concrete examples and guidelines. Mon, 14 Oct 2013 00:00:00 -0400 https://speakerdeck.com/jeroentjepkema/measureworks-conversion12-the-human-factor-in-web-performance https://speakerdeck.com/jeroentjepkema/measureworks-conversion12-the-human-factor-in-web-performance