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Design Critique

60aa9265b26433bdedcbc90eff799e5e?s=47 Jan Kiekeben
October 10, 2019

Design Critique

How we discuss design with critique at XING.

This talk was given at the Shapes Meetup #10 in Hamburg
https://www.meetup.com/de-DE/joinshapes/

60aa9265b26433bdedcbc90eff799e5e?s=128

Jan Kiekeben

October 10, 2019
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Transcript

  1. DESIGN CRITIQUE How we discuss design with critique at XING

    @ Shapes #10 by Jan Kiekeben - Senior Product Designer - XING @jjchieferson
  2. 2

  3. 3

  4. 4 This is terrible. I have no Idea what this

    means. I would never use this. 
 Nobody will use this. We should make it a dropdown
 instead of radio buttons. Looks ugly. 
 Make it pretty. WTF… 
 why do we even do this? Can you make it pop?! The logo needs to be bigger Change the order of the buttons 
 so the 3rd and 1st one are switched I don’t like the green.
 We should be more blue? No, that won’t work.
 What if we do it my way… It should be 
 more like Apple You can’t use an Android pattern in an iOS App. Users will never be able to get it. I would have used a FAB.
 It’s just cooler than this here…
  5. 5 Critique is a skill. You only get better with

    practice. – Adam Connor
  6. 6 Types of feedback „Good lord, that’s awful.“ „Oh yea,

    that’s nice. I really like it.“
  7. 6 Types of feedback „Good lord, that’s awful.“ „Oh yea,

    that’s nice. I really like it.“ „I would have used a slider.“ „Can you move the button to the right?“ Reactive Feedback
  8. 6 Types of feedback „Good lord, that’s awful.“ „Oh yea,

    that’s nice. I really like it.“ „If this is our objective… then it makes sense to revisit…“ „I would have used a slider.“ „Can you move the button to the right?“ Reactive Feedback Directive Feedback
  9. 6 Types of feedback „Good lord, that’s awful.“ „Oh yea,

    that’s nice. I really like it.“ „If this is our objective… then it makes sense to revisit…“ „I would have used a slider.“ „Can you move the button to the right?“ Reactive Feedback Critique Directive Feedback
  10. 7 A decision making format Intention: approval to move on

    End of the design process A feedback format Intention: iterative design process Continuously done Design Review Design Critique
  11. 8 ! Analyzing Problem solving " How do we think

    about design? Desktop 1 2 3 4
  12. 9 What is the objective? What elements of the design

    are related to the objective? Are those elements effective in achieving the objective? Why? Why not?
  13. 10 Why do we do critique? • Improve through Feedback

    – two brains are better than one • Enable cooperation and collaboration • Share knowledge and learning
  14. ? 11 How does it work

  15. 12 Session setup • 30 min • one topic •

    facilitated discussion • weekly rotation Facilitator Presenter Critic Critic Critic
  16. 16 Session agenda (30min) briefing (pre-shared) presentation critique discussion wrap-up

    ~ 2 min. ~ 5 min. ~ 20 min. ~ 3 min.
  17. ! 17 Lessons Learned

  18. 18 When to do Critique? Design Critique

  19. 19 How to prepare a design critique? [title] Status: [early/mid/late]

    work
 Product objectives: [what do we want to achieve?] User needs/scenarios: [which user problem to be solved?] Feedback: [specific focus for feedback] 
 Attachment: Artwork to be discussed
  20. 19 How to prepare a design critique? Checkout Page Status:

    early work
 Product objectives: improve conversion rate on checkout User needs: check basket, payment & shipping details before purchase Feedback: information architecture and wording 
 Attachment: Artwork to be discussed
  21. 20 Key learnings running critique • Facilitation is key. •

    Be 100% clear about the objectives. • Lead with questions and focus on identifying the problem.
  22. 21 Tips running critique • Always argue towards the objectives.

    • Take notes in an open & shared manner. • You DO NOT have to have an agreement or find a consensus! • The designer is responsible for decisions and follow up.
  23. 22 Resist the impulse to find a solution to a

    problem in a critique session!
  24. ! 23 Master Critique

  25. 24 Improve as a designer • Be 100% aware of

    your design objectives • Stop defending & start critiquing • Focus on understanding feedback
  26. 25 Professional as a critic • Don’t assume – ask

    • Argue your feedback towards objectives • Talk about strength
  27. 26 Becoming a good facilitator • Look out for reactive

    or directive feedback • Moderate from solution space to problem analysis • Watch out for domination or falling behind
  28. ? 27 How to implement in your organisation

  29. 28 The secret to getting ahead is getting started –

    Marc Twain
  30. Introducing Design Critiques to large UX organizations Lessons learned via

    experimentation and a will to be excellent Published on Medium - In XING Design - https://link.medium.com/7zaPHNfgE0
  31. JAN KIEKEBEN Senior Product Designer, XING CRITICS WANTED WE ARE

    HIRING @jjchieferson connect with me on XING