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Design Critique

60aa9265b26433bdedcbc90eff799e5e?s=47 Jan Kiekeben
October 13, 2021

Design Critique

How to level up your design process

This talk was given at the World Usability Congress 2021


Jan Kiekeben

October 13, 2021


  1. @ World Usability Congress 2021 DESIGN CRITIQUE How to level

    up your design process
  2. 2 Hi, I’m Jan !

  3. 3

  4. 4

  5. 5 This is terrible. I have no Idea what this

    means. I would never use this. Nobody will use this. We should make it a dropdown instead of radio buttons. Looks ugly. Make it pretty. WTF… why do we even do this? Can you make it pop?! The logo needs to be bigger Change the order of the buttons so the 3rd and 1st one are switched I don’t like the green. We should be more blue? No, that won’t work. What if we do it my way… It should be more like Apple You can’t use an Android pattern in an iOS App. Users will never be able to get it. I would have used a FAB. It’s just cooler than this here…
  6. 6 Critique is a skill. You only get better with

    practice. – Adam Connor
  7. Discussing design 7

  8. 8 Types of feedback „Good lord, that’s awful.“ „Oh yea,

    that’s nice. I really like it.“ „If this is our objective… then it makes sense to revisit…“ „I would have used a slider.“ „Can you move the button to the right?“ Reactive Feedback Critique Directive Feedback
  9. 9 Design Critique Design Review

  10. 10 " Analyzing Problem solving # How do we think

    about design? Desktop 1 2 3 4
  11. 11 What is the objective? What elements of the design

    are related to the objective? Are those elements e ective in achieving the objective? Why? Why not?
  12. How does it work 12

  13. 13 • 30 min • one topic • weekly rotation

    Facilitator Designer Critic Critic Critic Critique setup
  14. Lessons learned 19

  15. 20 A safe space to share

  16. 21 Simple rules

  17. 22 • NO „design by committee“. • NO decision making.

    • The designer decides what’s next.
  18. 23 Easy prep & investment

  19. 24 [title] Status: [early/mid/late] work Product objectives: [what do we

    want to achieve?] User needs/scenarios: [which user problem to be solved?] Feedback: [speci c focus for feedback] Attachment: Artwork to be discussed
  20. 24 Checkout Page Status: early work Product objectives: improve conversion

    rate on checkout User needs: check basket, payment & shipping details before purchase Feedback: information architecture and wording Attachment: Artwork to be discussed
  21. 25 Facilitation is key

  22. 26 • Take notes openly. • Moderate from solution space

    to problem analysis. • Watch out for domination or falling behind.
  23. 27 Remote critique works

  24. 28 • Facilitation is a much bigger challenge • Invest

    in good tools
  25. 29 Know your objectives

  26. 30 Stop defending & start critiquing

  27. 31 Don’t assume – ask

  28. 32 Talk about strength

  29. 33 • A safe space to share • Simple rules

    • Easy prep & investment • Facilitation is key • Remote critique works • Know your objectives • Stop defending & start critiquing • Don’t assume – ask • Talk about strength
  30. How to implement 34

  31. 35 Buy-in is rarely an issue

  32. 36 Problem Solution Discover De ne Develop Deliver Design Critique

  33. 37 Group Setup

  34. 38 Optimize for self-organization

  35. 39 The secret to getting ahead is getting started –

    Marc Twain
  36. 40 @jjchieferson @jjchieferson Thanks $