Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Design Critique

Jan Kiekeben
October 13, 2021

Design Critique

How to level up your design process

This talk was given at the World Usability Congress 2021

Jan Kiekeben

October 13, 2021

More Decks by Jan Kiekeben

Other Decks in Design


  1. 3

  2. 4

  3. 5 This is terrible. I have no Idea what this

    means. I would never use this. Nobody will use this. We should make it a dropdown instead of radio buttons. Looks ugly. Make it pretty. WTF… why do we even do this? Can you make it pop?! The logo needs to be bigger Change the order of the buttons so the 3rd and 1st one are switched I don’t like the green. We should be more blue? No, that won’t work. What if we do it my way… It should be more like Apple You can’t use an Android pattern in an iOS App. Users will never be able to get it. I would have used a FAB. It’s just cooler than this here…
  4. 8 Types of feedback „Good lord, that’s awful.“ „Oh yea,

    that’s nice. I really like it.“ „If this is our objective… then it makes sense to revisit…“ „I would have used a slider.“ „Can you move the button to the right?“ Reactive Feedback Critique Directive Feedback
  5. 10 " Analyzing Problem solving # How do we think

    about design? Desktop 1 2 3 4
  6. 11 What is the objective? What elements of the design

    are related to the objective? Are those elements e ective in achieving the objective? Why? Why not?
  7. 13 • 30 min • one topic • weekly rotation

    Facilitator Designer Critic Critic Critic Critique setup
  8. 22 • NO „design by committee“. • NO decision making.

    • The designer decides what’s next.
  9. 24 [title] Status: [early/mid/late] work Product objectives: [what do we

    want to achieve?] User needs/scenarios: [which user problem to be solved?] Feedback: [speci c focus for feedback] Attachment: Artwork to be discussed
  10. 24 Checkout Page Status: early work Product objectives: improve conversion

    rate on checkout User needs: check basket, payment & shipping details before purchase Feedback: information architecture and wording Attachment: Artwork to be discussed
  11. 26 • Take notes openly. • Moderate from solution space

    to problem analysis. • Watch out for domination or falling behind.
  12. 33 • A safe space to share • Simple rules

    • Easy prep & investment • Facilitation is key • Remote critique works • Know your objectives • Stop defending & start critiquing • Don’t assume – ask • Talk about strength