PB Pitch

PB Pitch

8134c45512581a454768dbfa84f732fe?s=128

Joan Tubau

May 12, 2018
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Transcript

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    Q #2: Am I ready for the market? (Have I

    defined my positioning?)
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    Q #4: How to design my career / brand? (Where

    / how to develop my strengths?)
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    Tell me how the purchase of a 70.000EUR-car on credit

    will increase your freedom. I want to know
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    Def. Brand: Mental associations, held by the customer, which add

    to the perceived value of a product / service
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    Good PB 1. Reliability, deliver professional work. + Visibility 2.

    Be remarkable, not likeable (What was your name?) 3. My unique skill set—market it to the right customer 4. Co-branding, power is perception. You belong there 5. Track record: Writing, teaching, public speaking, etc. 6. Experimentation, trial-and-error. Big-fish-little-pond 7. Audience-tailored message. All details matter 8. Design. Good packaging sells much, much more 9. Unconditional love, dogs as the ultimate salesmen
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    Bad PB 1. Execution w/o strategic thinking / career connection

    2. Focus too much on presentation, not content. Work! 3. Overpromote. Millennials, it's not always about you 4. Networking events. It won't happen there 5. Getting into every fight. Ignore crazy kids in town 6. Excessive blogging. It's ok to delete ¾ of the post 7. Non-corporate business card. Instead: @Twitter 8. Digital footprint—little upside, unlimited downside 9. Celebrity shot. Target is to get the top job, not fame
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    A career is a portfolio of projects. What's your pitch?

    Sell your product to the right customer, the right way
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    Good Strategy 1. Strengths, not weaknesses. Outwork the competition 2.

    Clear corporate position in mind. Excel, tracking list 3. Human Resources or CEO? Someone in the middle 4. SM, blogging. How am I showing up on their radar? 5. Easy to digest mails. Interesting, compelling website 6. What I will remember [about you] when I get home 7. Passion? Trial-and-error: Internships x2, Erasmus x2 8. Problem solver. But first, don't create new ones 9. Clarify your life goals. Marshmallow experiment
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    Bad Strategy 1. Undefined positioning. No shining eyes, no offer

    2. All eggs in one basket. It is about being flexible 3. Wait for people to come to see how amazing you are 4. Not taking action to avoid rejection, disappointment 5. Self-sabotaging behavior. Ask yes or no questions 6. What can you offer to me? / What I can offer to you! 7. Homogeneous network, limited growth combination 8. Poor content. CEOs have to write it, not the trainees 9. Never engage with audience. Personal / Professional
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    3 landings from gurus that have mastered the game And

    the differentiation strategy for this Age of Noise
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    Where / what would you study if you had to

    sign a ... ... non-disclosure clause—but retained the knowledge?
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    For copywriters: Writing to convince a client, that's all Extremely

    simple language sells more. Scient. proven
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    Good PS 1. Casual talk. Explain it comfortably, good posture

    2. Strong introduction and closing. Tone + Eye contact 3. Enthusiasm, show me you love it. More engaging 4. To connect with the public, relate to a personal case 5. Showmanship. Americans excel here, interacting too 6. PPT: No template (white), 2 colors (+ bold), 1 font 7. Clear, large typeface. Index, organize using patterns 8. Close the circle. Connect with your initial idea 9. 1 lesson. A little bit of drama to sell more, plot twist?
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    Bad PS 1. If you are nervous, do not say

    it. I hadn't noticed! 2. Why the rush? Pause for water 3. Overacting. Don't do it, if you want to remain credib. 4. Not offering direction. Where I am now, what's next 5. Even worse... too long introductions. Show, don't tell 6. PPT: Confusing structure, childish animations, typos 7. Overexplanatory slides. Not listening, I've read it all 8. Reciting. Do not do it. Full stop 9. Confusing last sentence (is that all?). Invite applause
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    3 routes: InfoJobs, agenda, create my own opportunity List all

    potential companies, available positions. Rank
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    Good JI 1. How will your work make my life

    easier? Mr. Wolf 2. Test. To imagine being stuck in an airport with you 3. How employable are you? (If alone with my client...) 4. Being yourself / not being yourself at the same time 5. Develop specialized skills. Stand out from the pack 6. Develop transportable skills. Selling, judgment, etc. 7. Asking questions. Not the usual, monotonous stuff 8. Your salary = Market value + Negotiation power 9. Follow up. Ask for the next step of the process?
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    Bad JI 1. 3-page resume, listing hobbies. Hey, you are

    only 21 2. False-modesty. Take credit of all your achievements 3. Stupid answer. More about surviving, not excellence 4. Not preparing the obvious ones. 3 weaknesses, etc. 5. Clichés. 'I am a team player looking for synergies' 6. Sharing too much information. We are not friends 7. Showing mild interest. 'Happy to be here' signaling 8. Negotiation. Do your homework, know the numbers 9. Lying? Managers spot 83% of lies. They hire the rest
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    Default = Hired. This process is a set of traps

    Translate: The question behind the questions
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    For introverts: Research in advance, common interests Come to the

    party with a friend. Have an opening line
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    I can't select what I can't recall. Getting noticed early

    Productive signaling: Turn the phone off, put it away
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    ‘It's quite natural for me to go on the court

    and suffer. I enjoy the suffering’
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