Be remarkable, not likeable (What was your name?) 3. My unique skill set—market it to the right customer 4. Co-branding, power is perception. You belong there 5. Track record: Writing, teaching, public speaking, etc. 6. Experimentation, trial-and-error. Big-fish-little-pond 7. Audience-tailored message. All details matter 8. Design. Good packaging sells much, much more 9. Unconditional love, dogs as the ultimate salesmen
2. Focus too much on presentation, not content. Work! 3. Overpromote. Millennials, it's not always about you 4. Networking events. It won't happen there 5. Getting into every fight. Ignore crazy kids in town 6. Excessive blogging. It's ok to delete ¾ of the post 7. Non-corporate business card. Instead: @Twitter 8. Digital footprint—little upside, unlimited downside 9. Celebrity shot. Target is to get the top job, not fame
Clear corporate position in mind. Excel, tracking list 3. Human Resources or CEO? Someone in the middle 4. SM, blogging. How am I showing up on their radar? 5. Easy to digest mails. Interesting, compelling website 6. What I will remember [about you] when I get home 7. Passion? Trial-and-error: Internships x2, Erasmus x2 8. Problem solver. But first, don't create new ones 9. Clarify your life goals. Marshmallow experiment
2. All eggs in one basket. It is about being flexible 3. Wait for people to come to see how amazing you are 4. Not taking action to avoid rejection, disappointment 5. Self-sabotaging behavior. Ask yes or no questions 6. What can you offer to me? / What I can offer to you! 7. Homogeneous network, limited growth combination 8. Poor content. CEOs have to write it, not the trainees 9. Never engage with audience. Personal / Professional
2. Strong introduction and closing. Tone + Eye contact 3. Enthusiasm, show me you love it. More engaging 4. To connect with the public, relate to a personal case 5. Showmanship. Americans excel here, interacting too 6. PPT: No template (white), 2 colors (+ bold), 1 font 7. Clear, large typeface. Index, organize using patterns 8. Close the circle. Connect with your initial idea 9. 1 lesson. A little bit of drama to sell more, plot twist?
it. I hadn't noticed! 2. Why the rush? Pause for water 3. Overacting. Don't do it, if you want to remain credib. 4. Not offering direction. Where I am now, what's next 5. Even worse... too long introductions. Show, don't tell 6. PPT: Confusing structure, childish animations, typos 7. Overexplanatory slides. Not listening, I've read it all 8. Reciting. Do not do it. Full stop 9. Confusing last sentence (is that all?). Invite applause
easier? Mr. Wolf 2. Test. To imagine being stuck in an airport with you 3. How employable are you? (If alone with my client...) 4. Being yourself / not being yourself at the same time 5. Develop specialized skills. Stand out from the pack 6. Develop transportable skills. Selling, judgment, etc. 7. Asking questions. Not the usual, monotonous stuff 8. Your salary = Market value + Negotiation power 9. Follow up. Ask for the next step of the process?
only 21 2. False-modesty. Take credit of all your achievements 3. Stupid answer. More about surviving, not excellence 4. Not preparing the obvious ones. 3 weaknesses, etc. 5. Clichés. 'I am a team player looking for synergies' 6. Sharing too much information. We are not friends 7. Showing mild interest. 'Happy to be here' signaling 8. Negotiation. Do your homework, know the numbers 9. Lying? Managers spot 83% of lies. They hire the rest